{"id":5148,"date":"2026-09-08T15:24:04","date_gmt":"2026-09-08T12:24:04","guid":{"rendered":"https:\/\/www.dchost.com\/blog\/?p=5148"},"modified":"2026-09-08T06:17:22","modified_gmt":"2026-09-08T03:17:22","slug":"google-tag-manager-kurulumu-adim-adim-olcum-rehberi","status":"publish","type":"post","link":"https:\/\/www.dchost.com\/blog\/google-tag-manager-kurulumu-adim-adim-olcum-rehberi\/","title":{"rendered":"Google Tag Manager Kurulumu: Ad\u0131m Ad\u0131m \u00d6l\u00e7\u00fcm Rehberi"},"content":{"rendered":"<div class=\"dchost-blog-content-wrapper\"><div id=\"toc_container\" role=\"navigation\" aria-label=\"Table of Contents\" data-nosnippet class=\"toc_transparent no_bullets toc_numbered toc_title_center\"><p class=\"toc_title\">\u0130\u00e7indekiler<\/p><ul class=\"toc_list\"><li><a href=\"#Google_Tag_Manager_kurulumu_neden_olcum_planiyla_baslamali\"><span class=\"toc_number toc_depth_1\">1.<\/span> Google Tag Manager kurulumu neden \u00f6l\u00e7\u00fcm plan\u0131yla ba\u015flamal\u0131?<\/a><\/li><li><a href=\"#Google_Tag_Manager_hesabi_ve_kapsayici_olusturma\"><span class=\"toc_number toc_depth_1\">2.<\/span> Google Tag Manager hesab\u0131 ve kapsay\u0131c\u0131 olu\u015fturma<\/a><ul><li><a href=\"#Hesap_yapisi_nasil_olmali\"><span class=\"toc_number toc_depth_2\">2.1.<\/span> Hesap yap\u0131s\u0131 nas\u0131l olmal\u0131?<\/a><\/li><\/ul><\/li><li><a href=\"#WordPress_sitesine_GTM_kodunu_ekleme\"><span class=\"toc_number toc_depth_1\">3.<\/span> WordPress sitesine GTM kodunu ekleme<\/a><ul><li><a href=\"#Yontem_1_Tema_veya_ozel_kod_alani\"><span class=\"toc_number toc_depth_2\">3.1.<\/span> Y\u00f6ntem 1: Tema veya \u00f6zel kod alan\u0131<\/a><\/li><li><a href=\"#Yontem_2_Cocuk_tema_kullanmak\"><span class=\"toc_number toc_depth_2\">3.2.<\/span> Y\u00f6ntem 2: \u00c7ocuk tema kullanmak<\/a><\/li><\/ul><\/li><li><a href=\"#Kurulumun_calistigini_nasil_dogrularim\"><span class=\"toc_number toc_depth_1\">4.<\/span> Kurulumun \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 nas\u0131l do\u011frular\u0131m?<\/a><\/li><li><a href=\"#Ilk_etiket_GA4_olcum_kimligini_baglamak\"><span class=\"toc_number toc_depth_1\">5.<\/span> \u0130lk etiket: GA4 \u00f6l\u00e7\u00fcm kimli\u011fini ba\u011flamak<\/a><\/li><li><a href=\"#Olay_olcumu_tiklama_form_ve_ozel_etkinlikler\"><span class=\"toc_number toc_depth_1\">6.<\/span> Olay \u00f6l\u00e7\u00fcm\u00fc: t\u0131klama, form ve \u00f6zel etkinlikler<\/a><ul><li><a href=\"#Bir_telefon_baglantisini_olcmek\"><span class=\"toc_number toc_depth_2\">6.1.<\/span> Bir telefon ba\u011flant\u0131s\u0131n\u0131 \u00f6l\u00e7mek<\/a><\/li><li><a href=\"#Form_gonderimlerinde_dikkat_edilmesi_gereken_nokta\"><span class=\"toc_number toc_depth_2\">6.2.<\/span> Form g\u00f6nderimlerinde dikkat edilmesi gereken nokta<\/a><\/li><li><a href=\"#dataLayer_ile_acik_ve_tasinabilir_veri\"><span class=\"toc_number toc_depth_2\">6.3.<\/span> dataLayer ile a\u00e7\u0131k ve ta\u015f\u0131nabilir veri<\/a><\/li><\/ul><\/li><li><a href=\"#WooCommerce_olcumu_ve_veri_dogrulugu\"><span class=\"toc_number toc_depth_1\">7.<\/span> WooCommerce \u00f6l\u00e7\u00fcm\u00fc ve veri do\u011frulu\u011fu<\/a><\/li><li><a href=\"#Cerez_izni_ve_KVKK_acisindan_GTM_duzeni\"><span class=\"toc_number toc_depth_1\">8.<\/span> \u00c7erez izni ve KVKK a\u00e7\u0131s\u0131ndan GTM d\u00fczeni<\/a><\/li><li><a href=\"#Yayinlama_surumleme_ve_geri_donus\"><span class=\"toc_number toc_depth_1\">9.<\/span> Yay\u0131nlama, s\u00fcr\u00fcmleme ve geri d\u00f6n\u00fc\u015f<\/a><\/li><li><a href=\"#Sik_gorulen_GTM_hatalari\"><span class=\"toc_number toc_depth_1\">10.<\/span> S\u0131k g\u00f6r\u00fclen GTM hatalar\u0131<\/a><ul><li><a href=\"#Etiket_calismiyor\"><span class=\"toc_number toc_depth_2\">10.1.<\/span> Etiket \u00e7al\u0131\u015fm\u0131yor<\/a><\/li><li><a href=\"#GA4_verisi_iki_kez_geliyor\"><span class=\"toc_number toc_depth_2\">10.2.<\/span> GA4 verisi iki kez geliyor<\/a><\/li><li><a href=\"#Onizleme_baglantisi_kurulmuyor\"><span class=\"toc_number toc_depth_2\">10.3.<\/span> \u00d6nizleme ba\u011flant\u0131s\u0131 kurulmuyor<\/a><\/li><li><a href=\"#Degisiklik_sitede_gorunmuyor\"><span class=\"toc_number toc_depth_2\">10.4.<\/span> De\u011fi\u015fiklik sitede g\u00f6r\u00fcnm\u00fcyor<\/a><\/li><\/ul><\/li><li><a href=\"#Google_Tag_Manager_kurulumu_icin_pratik_kontrol_listesi\"><span class=\"toc_number toc_depth_1\">11.<\/span> Google Tag Manager kurulumu i\u00e7in pratik kontrol listesi<\/a><\/li><li><a href=\"#Sik_Sorulan_Sorular\"><span class=\"toc_number toc_depth_1\">12.<\/span> S\u0131k Sorulan Sorular<\/a><ul><li><a href=\"#Google_Tag_Manager_kurulumu_icin_WordPress_eklentisi_kullanmali_miyim\"><span class=\"toc_number toc_depth_2\">12.1.<\/span> Google Tag Manager kurulumu i\u00e7in WordPress eklentisi kullanmal\u0131 m\u0131y\u0131m?<\/a><\/li><li><a href=\"#GTM_ile_Google_Analytics_ayni_sey_mi\"><span class=\"toc_number toc_depth_2\">12.2.<\/span> GTM ile Google Analytics ayn\u0131 \u015fey mi?<\/a><\/li><li><a href=\"#GTM_kodu_siteyi_yavaslatir_mi\"><span class=\"toc_number toc_depth_2\">12.3.<\/span> GTM kodu siteyi yava\u015flat\u0131r m\u0131?<\/a><\/li><li><a href=\"#Bir_etiketin_gercekten_calistigini_nasil_anlarim\"><span class=\"toc_number toc_depth_2\">12.4.<\/span> Bir etiketin ger\u00e7ekten \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 nas\u0131l anlar\u0131m?<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"Google_Tag_Manager_kurulumu_neden_olcum_planiyla_baslamali\">Google Tag Manager kurulumu neden \u00f6l\u00e7\u00fcm plan\u0131yla ba\u015flamal\u0131?<\/span><\/h2>\n<p>Google Tag Manager kurulumu, birka\u00e7 kodu siteye yap\u0131\u015ft\u0131r\u0131p b\u0131rakaca\u011f\u0131n\u0131z bir i\u015flem de\u011fil. Teknik olarak birka\u00e7 dakika i\u00e7inde tamamlanabilir; fakat hangi veriyi, hangi ko\u015fulda ve hangi platforma g\u00f6nderece\u011finizi \u00f6nceden belirlemezseniz etiketler k\u0131sa s\u00fcrede birbirine girer.<\/p>\n<p>Ben destek biletlerinde en \u00e7ok \u015fu tabloyla kar\u015f\u0131la\u015f\u0131yorum: WordPress sitesinde GA4 eklentisi, temaya eklenmi\u015f Analytics kodu ve bir de Google Tag Manager \u00fczerinden \u00e7al\u0131\u015fan etiket bulunuyor. Sayfa g\u00f6r\u00fcnt\u00fcleme iki, bazen \u00fc\u00e7 kez say\u0131l\u0131yor. Site sahibi de &#8220;trafik artt\u0131&#8221; diye seviniyor; raporlar\u0131n g\u00fcvenilmez oldu\u011funu fark etti\u011finde i\u015f daha da zorla\u015f\u0131yor.<\/p>\n<p>\u015e\u00f6yle anlatay\u0131m: GTM, veriyi kendisi \u00f6l\u00e7en bir Analytics \u00fcr\u00fcn\u00fc de\u011fildir. Sitenizde ger\u00e7ekle\u015fen olaylar\u0131 yakalayan, bu olaylar\u0131 belirli ara\u00e7lara g\u00f6nderen ve kod de\u011fi\u015fikliklerini merkezi bi\u00e7imde y\u00f6netmenizi sa\u011flayan bir katmand\u0131r. GA4 veriyi raporlar; GTM ise etiketlerin ne zaman \u00e7al\u0131\u015faca\u011f\u0131n\u0131 y\u00f6netir.<\/p>\n<p>Kurulumdan \u00f6nce k\u00fc\u00e7\u00fck bir \u00f6l\u00e7\u00fcm plan\u0131 haz\u0131rlay\u0131n:<\/p>\n<ul>\n<li>Sayfa g\u00f6r\u00fcnt\u00fcleme ve temel trafik kaynaklar\u0131 izlenecek mi?<\/li>\n<li>Form g\u00f6nderimi hangi olay olarak kaydedilecek?<\/li>\n<li>WooCommerce sipari\u015fleri ve gelir bilgisi GA4&#8217;e aktar\u0131lacak m\u0131?<\/li>\n<li>Reklam d\u00f6n\u00fc\u015f\u00fcmleri hangi platformlara g\u00f6nderilecek?<\/li>\n<li>\u00c7erez izni verilmeden hangi etiketler duracak?<\/li>\n<\/ul>\n<p>UTM etiketlerinin kampanya \u00f6l\u00e7\u00fcm\u00fcndeki yerini netle\u015ftirmek isterseniz <strong><a href=\"https:\/\/www.dchost.com\/blog\/utm-parametreleri-nedir-kampanya-takibi\/\">UTM Parametreleri Nedir? Kampanya Takip Rehberi<\/a><\/strong> yaz\u0131s\u0131na da bakabilirsiniz. GTM ile UTM ayn\u0131 \u015fey de\u011fildir: UTM kampanyan\u0131n kayna\u011f\u0131n\u0131 ta\u015f\u0131r, GTM bu veriyi kullanarak etiketleri \u00e7al\u0131\u015ft\u0131rabilir.<\/p>\n<h2><span id=\"Google_Tag_Manager_hesabi_ve_kapsayici_olusturma\">Google Tag Manager hesab\u0131 ve kapsay\u0131c\u0131 olu\u015fturma<\/span><\/h2>\n<h3><span id=\"Hesap_yapisi_nasil_olmali\">Hesap yap\u0131s\u0131 nas\u0131l olmal\u0131?<\/span><\/h3>\n<p>Google Tag Manager&#8217;da \u00f6nce hesap, ard\u0131ndan kapsay\u0131c\u0131 olu\u015fturulur. Hesap genellikle \u015firketi veya kurulu\u015fu temsil eder. Kapsay\u0131c\u0131 ise bir web sitesi, Android uygulamas\u0131 ya da iOS uygulamas\u0131 i\u00e7in kullan\u0131l\u0131r.<\/p>\n<p>Birden fazla siteyi tek hesapta tutabilirsiniz; ancak her site i\u00e7in ayr\u0131 kapsay\u0131c\u0131 a\u00e7man\u0131z gerekir. \u00d6rne\u011fin <code>ornekfirma.com<\/code> ve <code>magaza.ornekfirma.com<\/code> tamamen ayn\u0131 \u00f6l\u00e7\u00fcm modeline sahip de\u011filse bunlar\u0131 ayr\u0131 kapsay\u0131c\u0131larda y\u00f6netmek daha temizdir.<\/p>\n<ol>\n<li>Google Tag Manager adresine Google hesab\u0131n\u0131zla giri\u015f yap\u0131n.<\/li>\n<li><strong>Hesap olu\u015ftur<\/strong> se\u00e7ene\u011fini se\u00e7in.<\/li>\n<li>\u015eirket ad\u0131n\u0131 ve \u00fclkeyi girin.<\/li>\n<li>Kapsay\u0131c\u0131 ad\u0131n\u0131 alan ad\u0131yla yaz\u0131n.<\/li>\n<li>Hedef platform olarak <strong>Web<\/strong> se\u00e7ene\u011fini i\u015faretleyin.<\/li>\n<\/ol>\n<p>Hesap a\u00e7\u0131ld\u0131\u011f\u0131nda size iki par\u00e7al\u0131 kurulum kodu g\u00f6sterilir. \u0130lk b\u00f6l\u00fcm\u00fcn <code>&lt;head&gt;<\/code> i\u00e7inde, ikinci b\u00f6l\u00fcm\u00fcn a\u00e7\u0131l\u0131\u015f <code>&lt;body&gt;<\/code> etiketinden hemen sonra bulunmas\u0131 istenir. Kapsay\u0131c\u0131 kimli\u011fi genellikle <code>GTM-ABC1234<\/code> bi\u00e7imindedir.<\/p>\n<h2><span id=\"WordPress_sitesine_GTM_kodunu_ekleme\">WordPress sitesine GTM kodunu ekleme<\/span><\/h2>\n<p>WordPress&#8217;te kodu eklemenin birden fazla yolu var. Ben \u00f6nce teman\u0131n veya kulland\u0131\u011f\u0131n\u0131z eklentinin g\u00fcncelleme sonras\u0131nda kodu silip silmeyece\u011fine bakar\u0131m. Tema dosyas\u0131na do\u011frudan m\u00fcdahale etmek h\u0131zl\u0131d\u0131r ama tema de\u011fi\u015fince ya da g\u00fcncellenince kurulum kaybolabilir.<\/p>\n<h3><span id=\"Yontem_1_Tema_veya_ozel_kod_alani\">Y\u00f6ntem 1: Tema veya \u00f6zel kod alan\u0131<\/span><\/h3>\n<p>G\u00fcvenilir bir tema kullan\u0131yorsan\u0131z, tema ayarlar\u0131nda <code>head<\/code> ve <code>body<\/code> alanlar\u0131 olabilir. Baz\u0131 performans ve g\u00fcvenlik eklentileri de \u00f6zel HTML kodu eklemeye izin verir.<\/p>\n<p>GTM&#8217;nin ilk kodunu <code>&lt;head&gt;<\/code> alan\u0131na, ikinci kodunu da <code>&lt;body&gt;<\/code> ba\u015flang\u0131c\u0131na ekleyin. Kodlar\u0131 ayn\u0131 alana arka arkaya yap\u0131\u015ft\u0131rmay\u0131n. \u00d6zellikle <code>noscript<\/code> b\u00f6l\u00fcm\u00fcn\u00fc yaln\u0131zca <code>&lt;body&gt;<\/code> i\u00e7ine koymak gerekir.<\/p>\n<h3><span id=\"Yontem_2_Cocuk_tema_kullanmak\">Y\u00f6ntem 2: \u00c7ocuk tema kullanmak<\/span><\/h3>\n<p>Dosyaya m\u00fcdahale etmeniz gerekiyorsa ana tema yerine \u00e7ocuk tema tercih edin. Bir ba\u015fka se\u00e7enek de WordPress&#8217;in uygun kancalar\u0131n\u0131 kullanan k\u00fc\u00e7\u00fck bir \u00f6zel eklenti haz\u0131rlamakt\u0131r. B\u00f6ylece kod, tasar\u0131m temas\u0131ndan ba\u011f\u0131ms\u0131z kal\u0131r.<\/p>\n<p>Temel yerle\u015fim mant\u0131\u011f\u0131 \u015f\u00f6yledir:<\/p>\n<pre class=\"language-bash line-numbers\"><code class=\"language-bash\">&lt;!-- &lt;head&gt; i\u00e7inde --&gt;\n&lt;script&gt;\n(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({&#039;gtm.start&#039;:\nnew Date().getTime(),event:&#039;gtm.js&#039;});var f=d.getElementsByTagName(s)[0],\n j=d.createElement(s),dl=l!=&#039;dataLayer&#039;?&#039;&amp;l=&#039;+l:&#039;&#039;;j.async=true;j.src=\n&#039;https:\/\/www.googletagmanager.com\/gtm.js?id=&#039;+i+dl;f.parentNode.insertBefore(j,f);\n})(window,document,&#039;script&#039;,&#039;dataLayer&#039;,&#039;GTM-ABC1234&#039;);\n&lt;\/script&gt;\n\n&lt;!-- &lt;body&gt; a\u00e7\u0131l\u0131\u015f\u0131ndan hemen sonra --&gt;\n&lt;noscript&gt;&lt;iframe src=&quot;https:\/\/www.googletagmanager.com\/ns.html?id=GTM-ABC1234&quot;\nheight=&quot;0&quot; width=&quot;0&quot; style=&quot;display:none;visibility:hidden&quot;&gt;&lt;\/iframe&gt;&lt;\/noscript&gt;<\/code><\/pre>\n<p>Buradaki <code>GTM-ABC1234<\/code> de\u011ferini kendi kapsay\u0131c\u0131 kimli\u011finizle de\u011fi\u015ftirin. Kodun i\u00e7inde <code>&amp;l=<\/code> ifadesini g\u00f6rmeniz normaldir; kullan\u0131lan veri katman\u0131 ad\u0131 <code>dataLayer<\/code> de\u011filse GTM bunu URL parametresiyle belirtir.<\/p>\n<p>Ben \u00fc\u00e7\u00fcnc\u00fc taraf eklentiyi se\u00e7erken yaln\u0131zca &#8220;GTM ekler&#8221; a\u00e7\u0131klamas\u0131na bakm\u0131yorum. G\u00fcncelleme ge\u00e7mi\u015fi, izin y\u00f6netimi, \u00e7\u0131kt\u0131 bi\u00e7imi ve gereksiz JavaScript \u00fcretip \u00fcretmedi\u011fi daha belirleyici. Bir eklentiyle eklenen kodu taray\u0131c\u0131n\u0131n kaynak kodunda mutlaka kontrol ederim.<\/p>\n<h2><span id=\"Kurulumun_calistigini_nasil_dogrularim\">Kurulumun \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 nas\u0131l do\u011frular\u0131m?<\/span><\/h2>\n<p>Kodu ekledikten sonra do\u011frudan GA4 raporuna bakmak iyi bir test de\u011fildir. Raporlarda gecikme olabilir ve yanl\u0131\u015f kapsay\u0131c\u0131 kimli\u011fi kullan\u0131rsan\u0131z sayfa yine a\u00e7\u0131l\u0131r. Test i\u00e7in GTM \u00e7al\u0131\u015fma alan\u0131ndaki <strong>\u00d6nizleme<\/strong> d\u00fc\u011fmesini kullan\u0131n.<\/p>\n<ol>\n<li>GTM&#8217;de do\u011fru kapsay\u0131c\u0131y\u0131 a\u00e7\u0131n.<\/li>\n<li><strong>\u00d6nizleme<\/strong> se\u00e7ene\u011fine bas\u0131n.<\/li>\n<li>Site adresinizi girip ba\u011flant\u0131y\u0131 ba\u015flat\u0131n.<\/li>\n<li>A\u00e7\u0131lan Tag Assistant penceresinde ba\u011flant\u0131n\u0131n kuruldu\u011funu kontrol edin.<\/li>\n<li>Sayfa g\u00f6r\u00fcnt\u00fcleme, t\u0131klama ve form gibi olaylar\u0131n zaman \u00e7izelgesine d\u00fc\u015f\u00fcp d\u00fc\u015fmedi\u011fine bak\u0131n.<\/li>\n<\/ol>\n<p>\u00d6nizleme ekran\u0131nda etiketin yaln\u0131zca var olmas\u0131 yeterli de\u011fil; do\u011fru olayda ate\u015flenip ate\u015flenmedi\u011fini de kontrol edin. Bir etiketin <em>Tags Fired<\/em> b\u00f6l\u00fcm\u00fcnde g\u00f6r\u00fcnmesi \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131, <em>Tags Not Fired<\/em> b\u00f6l\u00fcm\u00fcnde g\u00f6r\u00fcnmesi ise ko\u015fulun kar\u015f\u0131lanmad\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/p>\n<p>Taray\u0131c\u0131 geli\u015ftirici ara\u00e7lar\u0131nda <code>Network<\/code> sekmesini a\u00e7\u0131p <code>collect<\/code>, <code>gtag<\/code> veya kulland\u0131\u011f\u0131n\u0131z \u00f6l\u00e7\u00fcm iste\u011fini arayabilirsiniz. Terminalde sunucu taraf\u0131ndaki DNS ve HTTP yan\u0131t\u0131n\u0131 kontrol etmek i\u00e7in \u015fu komut da i\u015fime yar\u0131yor:<\/p>\n<pre class=\"language-bash line-numbers\"><code class=\"language-bash\">curl -sI https:\/\/ornekalanadiniz.com\/ | sed -n &#039;1,12p&#039;<\/code><\/pre>\n<p>Bu komut GTM&#8217;nin \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 kan\u0131tlamaz; yaln\u0131zca sayfaya eri\u015fimin ve temel HTTP yan\u0131t\u0131n\u0131n d\u00fczg\u00fcn oldu\u011funu g\u00f6sterir. As\u0131l do\u011frulama taray\u0131c\u0131daki kaynak kodu, Tag Assistant ve a\u011f istekleri birlikte incelenerek yap\u0131l\u0131r.<\/p>\n<h2><span id=\"Ilk_etiket_GA4_olcum_kimligini_baglamak\">\u0130lk etiket: GA4 \u00f6l\u00e7\u00fcm kimli\u011fini ba\u011flamak<\/span><\/h2>\n<p>GA4 m\u00fclk\u00fcn\u00fcz yoksa \u00f6nce bir veri ak\u0131\u015f\u0131 olu\u015fturman\u0131z gerekir. GA4 y\u00f6netim ekran\u0131nda <strong>Veri ak\u0131\u015flar\u0131<\/strong> b\u00f6l\u00fcm\u00fcnden web ak\u0131\u015f\u0131n\u0131 se\u00e7in. Burada <code>G-XXXXXXXXXX<\/code> bi\u00e7iminde bir \u00f6l\u00e7\u00fcm kimli\u011fi g\u00f6receksiniz.<\/p>\n<p>GTM i\u00e7inde yeni bir etiket a\u00e7\u0131n:<\/p>\n<ul>\n<li>Etiket t\u00fcr\u00fc: <strong>Google etiketi<\/strong> veya hesab\u0131n\u0131zdaki g\u00fcncel GA4 etiket t\u00fcr\u00fc<\/li>\n<li>Google etiketi kimli\u011fi: GA4 \u00f6l\u00e7\u00fcm kimli\u011finiz<\/li>\n<li>Tetikleyici: <strong>Initialization &#8211; All Pages<\/strong> ya da uygun t\u00fcm sayfalar tetikleyicisi<\/li>\n<\/ul>\n<p>Ard\u0131ndan etikete a\u00e7\u0131klay\u0131c\u0131 bir ad verin: <code>GA4 - Google Tag - All Pages<\/code> gibi. &#8220;Etiket 1&#8221; ad\u0131 alt\u0131 ay sonra ne yapt\u0131\u011f\u0131n\u0131 anlatmaz; adland\u0131rma k\u00fc\u00e7\u00fck g\u00f6r\u00fcn\u00fcr ama hata ay\u0131klama s\u0131ras\u0131nda zaman kazand\u0131r\u0131r.<\/p>\n<p>Google etiketi ile temel sayfa g\u00f6r\u00fcnt\u00fclemeleri g\u00f6nderilir. Ayn\u0131 GA4 kimli\u011fini sitenizde ayr\u0131ca bir Analytics eklentisiyle \u00e7al\u0131\u015ft\u0131rmay\u0131n. Benzer bir destek biletinde form butonuna yap\u0131lan her t\u0131klama d\u00f6n\u00fc\u015f\u00fcm olarak say\u0131l\u0131yordu. Formun AJAX yan\u0131t\u0131n\u0131 inceledi\u011fimde etiketin yaln\u0131zca ba\u015far\u0131l\u0131 yan\u0131t sonras\u0131nda \u00e7al\u0131\u015fmas\u0131 gerekti\u011fini g\u00f6rd\u00fcm; tetikleyiciyi ba\u015far\u0131 olay\u0131na ba\u011flay\u0131nca eksik alanla yap\u0131lan denemeler d\u00f6n\u00fc\u015f\u00fcmden \u00e7\u0131kt\u0131.<\/p>\n<p>GA4 taraf\u0131ndaki kurulum ve rapor kontrolleri i\u00e7in <strong><a href=\"https:\/\/www.dchost.com\/blog\/ga4-kurulumu-wordpress-woocommerce-olcumu\/\">GA4 Kurulumu: Web Sitenizi Ad\u0131m Ad\u0131m \u0130zleyin<\/a><\/strong> yaz\u0131s\u0131n\u0131 da referans alabilirsiniz. GTM kurulumu ile GA4 m\u00fclk ayarlar\u0131 ayn\u0131 s\u00fcre\u00e7 de\u011fildir; ikisini ayr\u0131 ayr\u0131 do\u011frulamak gerekir.<\/p>\n<h2><span id=\"Olay_olcumu_tiklama_form_ve_ozel_etkinlikler\">Olay \u00f6l\u00e7\u00fcm\u00fc: t\u0131klama, form ve \u00f6zel etkinlikler<\/span><\/h2>\n<h3><span id=\"Bir_telefon_baglantisini_olcmek\">Bir telefon ba\u011flant\u0131s\u0131n\u0131 \u00f6l\u00e7mek<\/span><\/h3>\n<p>Telefon numaras\u0131na t\u0131klanmas\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in \u00f6nce bir \u00f6zel etkinlik etiketi, sonra da bu etiketi \u00e7al\u0131\u015ft\u0131racak tetikleyici olu\u015fturabilirsiniz. Tetikleyicide t\u0131klanan ba\u011flant\u0131n\u0131n <code>Click URL<\/code> de\u011ferinin <code>tel:<\/code> ile ba\u015flad\u0131\u011f\u0131n\u0131 belirlemek pratik bir y\u00f6ntemdir.<\/p>\n<p>Etiket i\u00e7inde olay ad\u0131n\u0131 <code>phone_click<\/code>, parametreleri de \u00f6rne\u011fin <code>link_text<\/code> ve <code>page_location<\/code> olarak tan\u0131mlay\u0131n. Olay adlar\u0131nda bo\u015fluk ve T\u00fcrk\u00e7e karakter kullanmamak, raporlar\u0131 farkl\u0131 ara\u00e7lara ta\u015f\u0131rken i\u015finizi kolayla\u015ft\u0131r\u0131r.<\/p>\n<h3><span id=\"Form_gonderimlerinde_dikkat_edilmesi_gereken_nokta\">Form g\u00f6nderimlerinde dikkat edilmesi gereken nokta<\/span><\/h3>\n<p>Bir\u00e7ok form eklentisi ger\u00e7ek g\u00f6nderimden \u00f6nce AJAX kullan\u0131r. Bu y\u00fczden yaln\u0131zca &#8220;Form Submission&#8221; tetikleyicisine g\u00fcvenmek baz\u0131 sitelerde yanl\u0131\u015f sonu\u00e7 verir. Ba\u015far\u0131l\u0131 g\u00f6nderimden sonra ekrana gelen bir te\u015fekk\u00fcr mesaj\u0131, \u00f6zel bir dataLayer olay\u0131 veya form eklentisinin sa\u011flad\u0131\u011f\u0131 JavaScript olay\u0131 daha g\u00fcvenilir olabilir.<\/p>\n<p>Bir butona bas\u0131lmas\u0131 ile formun ger\u00e7ekten sunucuya ula\u015fmas\u0131 ayn\u0131 \u015fey de\u011fildir. Ben d\u00f6n\u00fc\u015f\u00fcm olarak buton t\u0131klamas\u0131n\u0131 de\u011fil, ba\u015far\u0131l\u0131 yan\u0131t\u0131 \u00f6l\u00e7meye \u00e7al\u0131\u015f\u0131r\u0131m. Aksi halde zorunlu alan\u0131 bo\u015f b\u0131rak\u0131p butona basan ziyaret\u00e7i bile d\u00f6n\u00fc\u015f\u00fcm say\u0131labilir.<\/p>\n<h3><span id=\"dataLayer_ile_acik_ve_tasinabilir_veri\">dataLayer ile a\u00e7\u0131k ve ta\u015f\u0131nabilir veri<\/span><\/h3>\n<p>\u00d6zel olaylar\u0131 dataLayer \u00fczerinden g\u00f6ndermek, s\u0131n\u0131f ad\u0131 veya HTML yap\u0131s\u0131na ba\u011f\u0131ml\u0131l\u0131\u011f\u0131 azalt\u0131r:<\/p>\n<pre class=\"language-bash line-numbers\"><code class=\"language-bash\">&lt;script&gt;\nwindow.dataLayer = window.dataLayer || [];\nwindow.dataLayer.push({\n  event: &#039;lead_form_success&#039;,\n  form_name: &#039;demo_request&#039;,\n  form_id: &#039;contact-form&#039;\n});\n&lt;\/script&gt;<\/code><\/pre>\n<p>GTM&#8217;de \u00f6zel olay tetikleyicisinin olay ad\u0131n\u0131 <code>lead_form_success<\/code> olarak girin. <code>form_name<\/code> ve <code>form_id<\/code> de\u011ferlerini veri katman\u0131 de\u011fi\u015fkenleriyle etikete aktarabilirsiniz. B\u00f6ylece tasar\u0131m ekibi butonun s\u0131n\u0131f\u0131n\u0131 de\u011fi\u015ftirse bile \u00f6l\u00e7\u00fcm mant\u0131\u011f\u0131 bozulmaz.<\/p>\n<h2><span id=\"WooCommerce_olcumu_ve_veri_dogrulugu\">WooCommerce \u00f6l\u00e7\u00fcm\u00fc ve veri do\u011frulu\u011fu<\/span><\/h2>\n<p>WooCommerce sitelerinde \u00fcr\u00fcn g\u00f6r\u00fcnt\u00fcleme, sepete ekleme, \u00f6deme ba\u015flatma ve sat\u0131n alma olaylar\u0131 izlenebilir. Ancak gelir, para birimi, \u00fcr\u00fcn kimli\u011fi ve sipari\u015f numaras\u0131 yanl\u0131\u015f g\u00f6nderilirse raporlar yaln\u0131zca &#8220;olay say\u0131s\u0131&#8221; \u00fcretir; ticari karar vermeye yetmez.<\/p>\n<p>Sat\u0131n alma olay\u0131nda \u00f6zellikle <code>transaction_id<\/code> \u00f6nemlidir. Ayn\u0131 sipari\u015f yenileme, \u00f6deme d\u00f6n\u00fc\u015f\u00fc veya sayfa tekrar a\u00e7\u0131lmas\u0131 nedeniyle iki kez g\u00f6nderilirse gelir \u015fi\u015fer. Sipari\u015f numaras\u0131n\u0131 benzersiz bir de\u011fer olarak g\u00f6nderin ve te\u015fekk\u00fcr sayfas\u0131n\u0131n tekrar y\u00fcklenmesi senaryosunu test edin.<\/p>\n<p>WooCommerce i\u00e7in haz\u0131r bir dataLayer eklentisi kullan\u0131yorsan\u0131z eklentinin \u00fcretti\u011fi alanlar\u0131 \u00f6nce \u00f6nizleme ekran\u0131nda inceleyin. Eklenti dok\u00fcmantasyonundaki alan adlar\u0131 sitenizdeki ger\u00e7ek veriyle ayn\u0131 olmayabilir. Bu noktada varsay\u0131m yapmak yerine Tag Assistant i\u00e7indeki <code>Data Layer<\/code> sekmesine bak\u0131yorum.<\/p>\n<p>Sat\u0131n alma olay\u0131n\u0131 reklam d\u00f6n\u00fc\u015f\u00fcm\u00fc olarak i\u015faretlemeden \u00f6nce GA4 DebugView, ger\u00e7ek zamanl\u0131 rapor ve sipari\u015f y\u00f6netim ekran\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131n. Bir test sipari\u015finin tutar\u0131, para birimi ve sipari\u015f kimli\u011fi \u00fc\u00e7 yerde de e\u015fle\u015fmeli.<\/p>\n<h2><span id=\"Cerez_izni_ve_KVKK_acisindan_GTM_duzeni\">\u00c7erez izni ve KVKK a\u00e7\u0131s\u0131ndan GTM d\u00fczeni<\/span><\/h2>\n<p>GTM teknik bir ara\u00e7t\u0131r; ziyaret\u00e7inin izni, verinin niteli\u011fi ve hangi sa\u011flay\u0131c\u0131ya aktar\u0131ld\u0131\u011f\u0131 gibi hukuki kararlar\u0131 sizin yerinize vermez. Reklam ve analiz etiketlerinin hangi izin kategorisinden sonra \u00e7al\u0131\u015faca\u011f\u0131, kulland\u0131\u011f\u0131n\u0131z r\u0131za y\u00f6netim platformu ve \u015firketinizin hukuki de\u011ferlendirmesiyle belirlenmelidir.<\/p>\n<p>\u0130zin verilmeden \u00f6nce reklam etiketlerinin \u00e7al\u0131\u015fmas\u0131, \u00f6l\u00e7\u00fcm plan\u0131n\u0131z teknik olarak kusursuz olsa bile sorun yaratabilir. Bu nedenle varsay\u0131lan izin durumlar\u0131n\u0131, g\u00fcncelleme sinyallerini ve etiket ko\u015fullar\u0131n\u0131 test edin. \u0130zin banner&#8217;\u0131 yaln\u0131zca ekranda g\u00f6r\u00fcn\u00fcyorsa kurulum tamamlanm\u0131\u015f say\u0131lmaz; taray\u0131c\u0131 a\u011f isteklerinde beklenmeyen reklam \u00e7a\u011fr\u0131s\u0131 var m\u0131 diye bak\u0131n.<\/p>\n<p>GTM \u00e7al\u0131\u015fma alan\u0131nda etiketleri ama\u00e7lar\u0131na g\u00f6re adland\u0131rmak faydal\u0131 olur:<\/p>\n<table>\n<thead>\n<tr>\n<th>Etiket grubu<\/th>\n<th>\u00d6rnek ad<\/th>\n<th>Kontrol noktas\u0131<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Analiz<\/td>\n<td>GA4 &#8211; Google Tag &#8211; All Pages<\/td>\n<td>\u0130zin durumu ve tekil y\u00fckleme<\/td>\n<\/tr>\n<tr>\n<td>Reklam<\/td>\n<td>Ads &#8211; Lead Conversion<\/td>\n<td>Do\u011fru d\u00f6n\u00fc\u015f\u00fcm ve izin sinyali<\/td>\n<\/tr>\n<tr>\n<td>\u00dcr\u00fcn<\/td>\n<td>GA4 &#8211; Purchase<\/td>\n<td>Sipari\u015f kimli\u011fi ve gelir<\/td>\n<\/tr>\n<tr>\n<td>\u00d6zel olay<\/td>\n<td>GA4 &#8211; Lead Form Success<\/td>\n<td>Ger\u00e7ek ba\u015far\u0131l\u0131 g\u00f6nderim<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span id=\"Yayinlama_surumleme_ve_geri_donus\">Yay\u0131nlama, s\u00fcr\u00fcmleme ve geri d\u00f6n\u00fc\u015f<\/span><\/h2>\n<p>GTM&#8217;de yapt\u0131\u011f\u0131n\u0131z de\u011fi\u015fiklikler \u00e7al\u0131\u015fma alan\u0131nda kal\u0131r; siteye yans\u0131mas\u0131 i\u00e7in kapsay\u0131c\u0131y\u0131 yay\u0131nlaman\u0131z gerekir. Yay\u0131nlamadan \u00f6nce a\u00e7\u0131klama yaz\u0131n. &#8220;Form \u00f6l\u00e7\u00fcm\u00fc eklendi, demo_request olay\u0131 kullan\u0131ld\u0131&#8221; gibi bir not, birka\u00e7 hafta sonra yap\u0131lan de\u011fi\u015fikli\u011fi anlaman\u0131z\u0131 sa\u011flar.<\/p>\n<ol>\n<li>\u00d6nizleme ile etiketleri test edin.<\/li>\n<li>GA4 DebugView veya ilgili hedef sistemde iste\u011fi do\u011frulay\u0131n.<\/li>\n<li>\u00c7al\u0131\u015fma alan\u0131 de\u011fi\u015fikliklerini g\u00f6zden ge\u00e7irin.<\/li>\n<li>Yay\u0131n s\u00fcr\u00fcm\u00fcne a\u00e7\u0131k bir a\u00e7\u0131klama ekleyin.<\/li>\n<li>Yay\u0131n sonras\u0131 ger\u00e7ek sitede gizli pencereyle tekrar kontrol edin.<\/li>\n<\/ol>\n<p>Yanl\u0131\u015f bir etiket yay\u0131nland\u0131ysa \u00f6nceki s\u00fcr\u00fcme geri d\u00f6nmek m\u00fcmk\u00fcnd\u00fcr. Ben bunu, &#8220;nas\u0131l olsa bir \u015fey olmaz&#8221; rahatl\u0131\u011f\u0131yla de\u011fil, her \u00f6l\u00e7\u00fcm de\u011fi\u015fikli\u011finin \u00fcretim kodu oldu\u011funu bilerek kullan\u0131yorum. Etiket y\u00f6neticisi kod yazma ihtiyac\u0131n\u0131 azalt\u0131r; test ve geri d\u00f6n\u00fc\u015f ihtiyac\u0131n\u0131 ortadan kald\u0131rmaz.<\/p>\n<h2><span id=\"Sik_gorulen_GTM_hatalari\">S\u0131k g\u00f6r\u00fclen GTM hatalar\u0131<\/span><\/h2>\n<h3><span id=\"Etiket_calismiyor\">Etiket \u00e7al\u0131\u015fm\u0131yor<\/span><\/h3>\n<p>\u00d6nce tetikleyicinin ko\u015fulunu, sonra etiketin ba\u011fl\u0131 oldu\u011fu de\u011fi\u015fkenleri kontrol edin. Yanl\u0131\u015f kapsay\u0131c\u0131da \u00f6nizleme yapmak, reklam engelleyici kullanmak veya izin verilmemesi de ayn\u0131 belirtiyi olu\u015fturabilir.<\/p>\n<h3><span id=\"GA4_verisi_iki_kez_geliyor\">GA4 verisi iki kez geliyor<\/span><\/h3>\n<p>Sayfada ikinci bir GA4 kodu, iki ayr\u0131 GTM etiketi veya hem eklenti hem tema \u00fczerinden y\u00fcklenen entegrasyonlar\u0131 aray\u0131n. Taray\u0131c\u0131n\u0131n kaynak kodu ve Network sekmesi, bu soruda rapor ekran\u0131ndan daha h\u0131zl\u0131 ipucu verir.<\/p>\n<h3><span id=\"Onizleme_baglantisi_kurulmuyor\">\u00d6nizleme ba\u011flant\u0131s\u0131 kurulmuyor<\/span><\/h3>\n<p>\u00d6nbellek eklentileri, g\u00fcvenlik duvarlar\u0131, \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erez k\u0131s\u0131tlar\u0131 ve Content Security Policy ayarlar\u0131 Tag Assistant ba\u011flant\u0131s\u0131n\u0131 etkileyebilir. Siteyi gizli pencerede deneyin; sunucu taraf\u0131nda da g\u00fcvenlik duvar\u0131 loglar\u0131nda ilgili ba\u011flant\u0131n\u0131n engellenip engellenmedi\u011fine bak\u0131n.<\/p>\n<h3><span id=\"Degisiklik_sitede_gorunmuyor\">De\u011fi\u015fiklik sitede g\u00f6r\u00fcnm\u00fcyor<\/span><\/h3>\n<p>\u00c7al\u0131\u015fma alan\u0131n\u0131 yay\u0131nlamam\u0131\u015f olabilirsiniz veya CDN ve sayfa \u00f6nbelle\u011fi eski HTML&#8217;i d\u00f6nd\u00fcr\u00fcyor olabilir. \u00d6nce GTM s\u00fcr\u00fcm\u00fcn\u00fcn yay\u0131nland\u0131\u011f\u0131n\u0131, sonra taray\u0131c\u0131daki kaynakta do\u011fru kapsay\u0131c\u0131 kimli\u011finin bulundu\u011funu kontrol edin.<\/p>\n<h2><span id=\"Google_Tag_Manager_kurulumu_icin_pratik_kontrol_listesi\">Google Tag Manager kurulumu i\u00e7in pratik kontrol listesi<\/span><\/h2>\n<ul>\n<li>Her web sitesi i\u00e7in do\u011fru kapsay\u0131c\u0131 olu\u015fturuldu mu?<\/li>\n<li>GTM kodunun iki b\u00f6l\u00fcm\u00fc do\u011fru yerlere eklendi mi?<\/li>\n<li>Kaynak kodda ayn\u0131 kapsay\u0131c\u0131 veya GA4 etiketi birden fazla kez y\u00fckleniyor mu?<\/li>\n<li>GA4 \u00f6l\u00e7\u00fcm kimli\u011fi do\u011fru veri ak\u0131\u015f\u0131na m\u0131 ait?<\/li>\n<li>Etiketler \u00f6nizleme modunda do\u011fru olaylarda \u00e7al\u0131\u015f\u0131yor mu?<\/li>\n<li>Form ve sipari\u015f \u00f6l\u00e7\u00fcm\u00fc ger\u00e7ekten ba\u015far\u0131l\u0131 i\u015flemi mi temsil ediyor?<\/li>\n<li>\u00c7erez izni olmadan \u00e7al\u0131\u015fmamas\u0131 gereken etiketler duruyor mu?<\/li>\n<li>Yay\u0131n s\u00fcr\u00fcm\u00fcne a\u00e7\u0131klama eklendi mi?<\/li>\n<li>\u00d6zel olaylar DebugView ve ger\u00e7ek raporlarla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131 m\u0131?<\/li>\n<\/ul>\n<p>GA4 verisini yorumlad\u0131ktan sonra d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 i\u015fletme hedefleriyle birlikte de\u011ferlendirmek isterseniz <strong><a href=\"https:\/\/www.dchost.com\/blog\/e-ticaret-donusum-orani-nasil-artirilir\/\">E-Ticaret D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nas\u0131l Art\u0131r\u0131l\u0131r?<\/a><\/strong> yaz\u0131s\u0131ndaki \u00f6l\u00e7\u00fcm ve kullan\u0131c\u0131 davran\u0131\u015f\u0131 ba\u011flant\u0131s\u0131 i\u015finize yarayabilir. \u00d6l\u00e7\u00fcm kuruldu diye veri otomatik olarak anlaml\u0131 hale gelmez; yanl\u0131\u015f tan\u0131mlanm\u0131\u015f bir d\u00f6n\u00fc\u015f\u00fcm, hi\u00e7 veri olmamas\u0131ndan daha yan\u0131lt\u0131c\u0131 olabilir.<\/p>\n<p>Benim uygulad\u0131\u011f\u0131m s\u0131ra basit: \u00f6nce olay adlar\u0131n\u0131 ve ba\u015far\u0131 ko\u015fullar\u0131n\u0131 yazar\u0131m, sonra dataLayer veya tetikleyici tasar\u0131m\u0131n\u0131 kurar\u0131m, en son etiketi yay\u0131nlar\u0131m. \u0130lk g\u00fcn her \u015feyi izlemek yerine g\u00fcvenilir birka\u00e7 olay\u0131 se\u00e7mek daha sa\u011fl\u0131kl\u0131. GTM kapsay\u0131c\u0131n\u0131z b\u00fcy\u00fcd\u00fc\u011f\u00fcnde de ayl\u0131k olarak kullan\u0131lmayan etiketleri, eski tetikleyicileri ve son yay\u0131n s\u00fcr\u00fcmlerini g\u00f6zden ge\u00e7irin.<\/p>\n<h2><span id=\"Sik_Sorulan_Sorular\">S\u0131k Sorulan Sorular<\/span><\/h2>\n<h3><span id=\"Google_Tag_Manager_kurulumu_icin_WordPress_eklentisi_kullanmali_miyim\">Google Tag Manager kurulumu i\u00e7in WordPress eklentisi kullanmal\u0131 m\u0131y\u0131m?<\/span><\/h3>\n<p>Eklenti kullanabilirsiniz; fakat eklentinin kodu g\u00fcncelleme sonras\u0131 korudu\u011funu, gereksiz script eklemedi\u011fini ve izin y\u00f6netimiyle uyumlu oldu\u011funu kontrol edin. Tema dosyas\u0131na do\u011frudan ekleme yap\u0131yorsan\u0131z \u00e7ocuk tema veya \u00f6zel eklenti kullanmak daha kal\u0131c\u0131 bir yap\u0131 sa\u011flar.<\/p>\n<h3><span id=\"GTM_ile_Google_Analytics_ayni_sey_mi\">GTM ile Google Analytics ayn\u0131 \u015fey mi?<\/span><\/h3>\n<p>Hay\u0131r. Google Analytics verileri raporlayan \u00f6l\u00e7\u00fcm platformudur; Google Tag Manager ise etiketleri ve bunlar\u0131n \u00e7al\u0131\u015faca\u011f\u0131 ko\u015fullar\u0131 y\u00f6netir. GTM \u00fczerinden GA4, reklam d\u00f6n\u00fc\u015f\u00fcm ve farkl\u0131 \u00fc\u00e7\u00fcnc\u00fc taraf etiketleri \u00e7al\u0131\u015ft\u0131rabilirsiniz.<\/p>\n<h3><span id=\"GTM_kodu_siteyi_yavaslatir_mi\">GTM kodu siteyi yava\u015flat\u0131r m\u0131?<\/span><\/h3>\n<p>GTM kapsay\u0131c\u0131 kodu genellikle asenkron y\u00fcklenir; fakat kapsay\u0131c\u0131ya ekledi\u011finiz her etiket ek JavaScript ve a\u011f iste\u011fi olu\u015fturabilir. Kullan\u0131lmayan etiketleri kald\u0131r\u0131n, tetikleyicileri daralt\u0131n ve performans testini ger\u00e7ek mobil cihazlarda yap\u0131n.<\/p>\n<h3><span id=\"Bir_etiketin_gercekten_calistigini_nasil_anlarim\">Bir etiketin ger\u00e7ekten \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 nas\u0131l anlar\u0131m?<\/span><\/h3>\n<p>GTM \u00d6nizleme ve Tag Assistant&#8217;ta etiketin do\u011fru olayda tetiklendi\u011fini kontrol edin. Ard\u0131ndan taray\u0131c\u0131n\u0131n Network sekmesindeki iste\u011fi, ilgili platformun ger\u00e7ek zamanl\u0131 veya hata ay\u0131klama ekran\u0131yla kar\u015f\u0131la\u015ft\u0131r\u0131n.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Google Tag Manager kurulumu i\u00e7in hesap a\u00e7ma, WordPress entegrasyonu, GA4 etiketleri, olay \u00f6l\u00e7\u00fcm\u00fc, dataLayer, \u00e7erez izni ve do\u011frulama ad\u0131mlar\u0131n\u0131 anlat\u0131yorum.<\/p>\n","protected":false},"author":4,"featured_media":5144,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[468,409,467,407,466,469,116],"class_list":["post-5148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-datalayer","tag-ga4","tag-google-analytics","tag-google-tag-manager","tag-gtm-kurulumu","tag-olcumleme","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/posts\/5148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/comments?post=5148"}],"version-history":[{"count":1,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/posts\/5148\/revisions"}],"predecessor-version":[{"id":5150,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/posts\/5148\/revisions\/5150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/media\/5144"}],"wp:attachment":[{"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/media?parent=5148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/categories?post=5148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/tags?post=5148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}