{"id":5140,"date":"2026-09-07T11:55:46","date_gmt":"2026-09-07T08:55:46","guid":{"rendered":"https:\/\/www.dchost.com\/blog\/?p=5140"},"modified":"2026-09-07T06:17:18","modified_gmt":"2026-09-07T03:17:18","slug":"e-ticaret-donusum-orani-nasil-artirilir","status":"publish","type":"post","link":"https:\/\/www.dchost.com\/blog\/e-ticaret-donusum-orani-nasil-artirilir\/","title":{"rendered":"E-Ticaret D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nas\u0131l Art\u0131r\u0131l\u0131r?"},"content":{"rendered":"<div class=\"dchost-blog-content-wrapper\"><div id=\"toc_container\" role=\"navigation\" aria-label=\"Table of Contents\" data-nosnippet class=\"toc_transparent no_bullets toc_numbered toc_title_center\"><p class=\"toc_title\">\u0130\u00e7indekiler<\/p><ul class=\"toc_list\"><li><a href=\"#E-ticaret_donusum_orani_neden_duser\"><span class=\"toc_number toc_depth_1\">1.<\/span> E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 neden d\u00fc\u015fer?<\/a><\/li><li><a href=\"#Olcum_bozuksa_karar_da_bozulur\"><span class=\"toc_number toc_depth_1\">2.<\/span> \u00d6l\u00e7\u00fcm bozuksa karar da bozulur<\/a><ul><li><a href=\"#Temel_huniyi_kurun\"><span class=\"toc_number toc_depth_2\">2.1.<\/span> Temel huniyi kurun<\/a><\/li><li><a href=\"#Kaynagi_olcumden_ayirmayin\"><span class=\"toc_number toc_depth_2\">2.2.<\/span> Kayna\u011f\u0131 \u00f6l\u00e7\u00fcmden ay\u0131rmay\u0131n<\/a><\/li><\/ul><\/li><li><a href=\"#Urun_sayfasi_satin_alma_kararini_tasimali\"><span class=\"toc_number toc_depth_1\">3.<\/span> \u00dcr\u00fcn sayfas\u0131 sat\u0131n alma karar\u0131n\u0131 ta\u015f\u0131mal\u0131<\/a><ul><li><a href=\"#Ilk_ekranda_ne_gorunmeli\"><span class=\"toc_number toc_depth_2\">3.1.<\/span> \u0130lk ekranda ne g\u00f6r\u00fcnmeli?<\/a><\/li><li><a href=\"#Fotograf_aciklama_ve_guven\"><span class=\"toc_number toc_depth_2\">3.2.<\/span> Foto\u011fraf, a\u00e7\u0131klama ve g\u00fcven<\/a><\/li><\/ul><\/li><li><a href=\"#Sepet_ve_odeme_adimlarindaki_surtunmeyi_azaltin\"><span class=\"toc_number toc_depth_1\">4.<\/span> Sepet ve \u00f6deme ad\u0131mlar\u0131ndaki s\u00fcrt\u00fcnmeyi azalt\u0131n<\/a><ul><li><a href=\"#Sepette_surpriz_birakmayin\"><span class=\"toc_number toc_depth_2\">4.1.<\/span> Sepette s\u00fcrpriz b\u0131rakmay\u0131n<\/a><\/li><li><a href=\"#Misafir_alisverisine_izin_verin\"><span class=\"toc_number toc_depth_2\">4.2.<\/span> Misafir al\u0131\u015fveri\u015fine izin verin<\/a><\/li><li><a href=\"#Hata_mesajlari_yol_gostersin\"><span class=\"toc_number toc_depth_2\">4.3.<\/span> Hata mesajlar\u0131 yol g\u00f6stersin<\/a><\/li><\/ul><\/li><li><a href=\"#Performans_donusumun_teknik_zemini\"><span class=\"toc_number toc_depth_1\">5.<\/span> Performans d\u00f6n\u00fc\u015f\u00fcm\u00fcn teknik zemini<\/a><\/li><li><a href=\"#Mobil_alisverisi_ayri_bir_urun_gibi_dusunun\"><span class=\"toc_number toc_depth_1\">6.<\/span> Mobil al\u0131\u015fveri\u015fi ayr\u0131 bir \u00fcr\u00fcn gibi d\u00fc\u015f\u00fcn\u00fcn<\/a><\/li><li><a href=\"#Guven_unsurlarini_dogru_yerde_gosterin\"><span class=\"toc_number toc_depth_1\">7.<\/span> G\u00fcven unsurlar\u0131n\u0131 do\u011fru yerde g\u00f6sterin<\/a><\/li><li><a href=\"#Test_yapin_fakat_her_seyi_ayni_anda_degistirmeyin\"><span class=\"toc_number toc_depth_1\">8.<\/span> Test yap\u0131n, fakat her \u015feyi ayn\u0131 anda de\u011fi\u015ftirmeyin<\/a><\/li><li><a href=\"#Reklami_artirmadan_once_mevcut_trafigi_anlayin\"><span class=\"toc_number toc_depth_1\">9.<\/span> Reklam\u0131 art\u0131rmadan \u00f6nce mevcut trafi\u011fi anlay\u0131n<\/a><\/li><li><a href=\"#Hangi_sirayla_ilerlemeli\"><span class=\"toc_number toc_depth_1\">10.<\/span> Hangi s\u0131rayla ilerlemeli?<\/a><\/li><li><a href=\"#Sik_Sorulan_Sorular\"><span class=\"toc_number toc_depth_1\">11.<\/span> S\u0131k Sorulan Sorular<\/a><ul><li><a href=\"#E-ticaret_donusum_orani_kac_olmali\"><span class=\"toc_number toc_depth_2\">11.1.<\/span> E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ka\u00e7 olmal\u0131?<\/a><\/li><li><a href=\"#Donusum_oranini_artirmak_icin_ilk_neyi_degistirmeliyim\"><span class=\"toc_number toc_depth_2\">11.2.<\/span> D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131rmak i\u00e7in ilk neyi de\u011fi\u015ftirmeliyim?<\/a><\/li><li><a href=\"#Site_hizi_e-ticaret_donusum_oranini_gercekten_etkiler_mi\"><span class=\"toc_number toc_depth_2\">11.3.<\/span> Site h\u0131z\u0131 e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 ger\u00e7ekten etkiler mi?<\/a><\/li><li><a href=\"#Sepeti_terk_eden_musteriye_nasil_ulasilir\"><span class=\"toc_number toc_depth_2\">11.4.<\/span> Sepeti terk eden m\u00fc\u015fteriye nas\u0131l ula\u015f\u0131l\u0131r?<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"E-ticaret_donusum_orani_neden_duser\">E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 neden d\u00fc\u015fer?<\/span><\/h2>\n<p>Gece yar\u0131s\u0131 gelen destek biletlerinden birinde m\u00fc\u015fteri c\u00fcmleyi \u015f\u00f6yle kurmu\u015ftu: &#8220;Ziyaret\u00e7i var, sepete ekleyen de var ama sipari\u015f say\u0131s\u0131 azald\u0131; hosting mi yava\u015flad\u0131?&#8221; \u0130lk bak\u0131\u015fta sunucuyu su\u00e7lamak kolay. Ben de \u00f6nce sunucu metriklerine bakar\u0131m, fakat bu kontrolde ana sayfa h\u0131zl\u0131 a\u00e7\u0131l\u0131yor, \u00fcr\u00fcn sayfalar\u0131 normal yan\u0131t veriyor ve sorun yaln\u0131zca \u00f6deme ad\u0131m\u0131nda ortaya \u00e7\u0131k\u0131yordu.<\/p>\n<p>\u0130nceleme ilerleyince as\u0131l problem farkl\u0131 \u00e7\u0131kt\u0131. Mobil cihazlarda kargo se\u00e7imi tamamlanmadan \u00f6deme butonu aktifle\u015fmiyordu. Kargo servisinden gelen yan\u0131t baz\u0131 isteklerde gecikince WooCommerce checkout JavaScript&#8217;i bekleme durumunda kal\u0131yordu. Trafik kaybolmam\u0131\u015ft\u0131; sat\u0131n alma yolu kopmu\u015ftu.<\/p>\n<p>E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131rma \u00e7al\u0131\u015fmas\u0131 bu ayr\u0131m\u0131 yapmakla ba\u015flar. Daha fazla ziyaret\u00e7i getirmek her zaman ilk \u00e7\u00f6z\u00fcm de\u011fildir. \u00d6nce mevcut ziyaret\u00e7inin hangi noktada durdu\u011funu, hangi ad\u0131mda hata ald\u0131\u011f\u0131n\u0131 ve hangi bilgiyi bulamad\u0131\u011f\u0131n\u0131 g\u00f6rmek gerekir.<\/p>\n<p>D\u00f6n\u00fc\u015f\u00fcm oran\u0131 genellikle \u015fu \u015fekilde hesaplan\u0131r:<\/p>\n<pre class=\"language-bash line-numbers\"><code class=\"language-bash\">D\u00f6n\u00fc\u015f\u00fcm oran\u0131 = Sipari\u015f say\u0131s\u0131 \/ Ziyaret\u00e7i veya oturum say\u0131s\u0131 \u00d7 100<\/code><\/pre>\n<p>Buradaki payda kulland\u0131\u011f\u0131n\u0131z analitik araca g\u00f6re de\u011fi\u015febilir. Kullan\u0131c\u0131, oturum ve i\u015flem bazl\u0131 oranlar\u0131 ayn\u0131 raporda kar\u015f\u0131la\u015ft\u0131rmad\u0131\u011f\u0131n\u0131zdan emin olun. Aksi h\u00e2lde k\u00fc\u00e7\u00fck bir \u00f6l\u00e7\u00fcm fark\u0131n\u0131 ger\u00e7ek bir sat\u0131\u015f problemi sanabilirsiniz.<\/p>\n<h2><span id=\"Olcum_bozuksa_karar_da_bozulur\">\u00d6l\u00e7\u00fcm bozuksa karar da bozulur<\/span><\/h2>\n<p>Bir ma\u011fazada d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 y\u00fckseltmek i\u00e7in \u00f6nce hangi d\u00f6n\u00fc\u015f\u00fcmden s\u00f6z etti\u011finizi netle\u015ftirin. Sat\u0131n alma, sepete ekleme, \u00f6deme ad\u0131m\u0131na ge\u00e7i\u015f, \u00fcyelik ve teklif formu ayn\u0131 \u015fey de\u011fildir. Bunlar\u0131 tek bir &#8220;ba\u015far\u0131&#8221; metri\u011finde eritmek, sorunun nerede oldu\u011funu saklar.<\/p>\n<h3><span id=\"Temel_huniyi_kurun\">Temel huniyi kurun<\/span><\/h3>\n<p>En az\u0131ndan \u015fu ad\u0131mlar\u0131 ayr\u0131 ayr\u0131 izleyin:<\/p>\n<ul>\n<li>\u00dcr\u00fcn veya kategori sayfas\u0131 g\u00f6r\u00fcnt\u00fcleme<\/li>\n<li>Sepete \u00fcr\u00fcn ekleme<\/li>\n<li>Sepeti g\u00f6r\u00fcnt\u00fcleme<\/li>\n<li>\u00d6deme sayfas\u0131n\u0131 a\u00e7ma<\/li>\n<li>\u00d6deme ba\u015flatma<\/li>\n<li>Sipari\u015fin ba\u015far\u0131yla tamamlanmas\u0131<\/li>\n<\/ul>\n<p>WooCommerce kullan\u0131yorsan\u0131z sipari\u015f say\u0131s\u0131n\u0131 do\u011frudan y\u00f6netim panelinden g\u00f6rebilirsiniz. Kullan\u0131c\u0131lar\u0131n hangi ad\u0131mda ayr\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in analitik olaylar\u0131n\u0131n do\u011fru g\u00f6nderilmesi gerekir. Google Analytics 4 kurulmu\u015f g\u00f6r\u00fcnse bile veri ak\u0131\u015f\u0131, \u00f6l\u00e7\u00fcm kimli\u011fi ve olay parametreleri kontrol edilmelidir. Bu ayr\u0131nt\u0131y\u0131 <a href=\"https:\/\/www.dchost.com\/blog\/ga4-kurulumu-wordpress-woocommerce-olcumu\/\">GA4 Kurulumu: Web Sitenizi Ad\u0131m Ad\u0131m \u0130zleyin<\/a> yaz\u0131s\u0131nda ekran ve etiket d\u00fczeyinde ele alm\u0131\u015ft\u0131m.<\/p>\n<p>Raporlarda tarih aral\u0131\u011f\u0131n\u0131, cihaz t\u00fcr\u00fcn\u00fc, \u00fclkeyi, yeni ve geri d\u00f6nen kullan\u0131c\u0131lar\u0131 ayr\u0131 inceleyin. T\u00fcm trafi\u011fin ortalamas\u0131, mobildeki \u00f6deme hatas\u0131n\u0131 masa\u00fcst\u00fcndeki iyi performansla gizleyebilir.<\/p>\n<h3><span id=\"Kaynagi_olcumden_ayirmayin\">Kayna\u011f\u0131 \u00f6l\u00e7\u00fcmden ay\u0131rmay\u0131n<\/span><\/h3>\n<p>Instagram reklam\u0131ndan gelen kullan\u0131c\u0131yla Google&#8217;da \u00fcr\u00fcn ad\u0131 aray\u0131p gelen kullan\u0131c\u0131 ayn\u0131 niyetle hareket etmez. Kampanya trafi\u011finde UTM parametreleri eksikse reklam, e-posta ve sosyal medya kaynaklar\u0131 birbirine kar\u0131\u015f\u0131r. B\u00f6yle bir durumda hangi kanal\u0131n ger\u00e7ekten sat\u0131\u015f getirdi\u011fini bilmeden b\u00fct\u00e7eyi de\u011fi\u015ftirirsiniz.<\/p>\n<p><a href=\"https:\/\/www.dchost.com\/blog\/utm-parametreleri-nedir-kampanya-takibi\/\">UTM Parametreleri Nedir? Kampanya Takip Rehberi<\/a> yaz\u0131s\u0131ndaki yap\u0131ya benzer bi\u00e7imde kaynak, kampanya, i\u00e7erik ve ortam de\u011ferlerini tutarl\u0131 kullan\u0131n. Ayn\u0131 kampanyay\u0131 <code>instagram<\/code>, <code>Instagram<\/code> ve <code>ig<\/code> olarak \u00fc\u00e7 farkl\u0131 de\u011ferle g\u00f6ndermeyin.<\/p>\n<h2><span id=\"Urun_sayfasi_satin_alma_kararini_tasimali\">\u00dcr\u00fcn sayfas\u0131 sat\u0131n alma karar\u0131n\u0131 ta\u015f\u0131mal\u0131<\/span><\/h2>\n<p>\u00dcr\u00fcn sayfas\u0131 yaln\u0131zca foto\u011fraf, fiyat ve &#8220;sepete ekle&#8221; butonundan olu\u015fmaz. Kullan\u0131c\u0131n\u0131n zihnindeki temel sorular\u0131n cevab\u0131 sayfada yoksa kullan\u0131c\u0131 destek ekibine yazmak yerine sekmeyi kapatabilir.<\/p>\n<h3><span id=\"Ilk_ekranda_ne_gorunmeli\">\u0130lk ekranda ne g\u00f6r\u00fcnmeli?<\/span><\/h3>\n<ul>\n<li>\u00dcr\u00fcn\u00fcn a\u00e7\u0131k ve aranan ad\u0131<\/li>\n<li>G\u00fcncel fiyat ve varsa indirim ko\u015fulu<\/li>\n<li>Stok veya temin bilgisi<\/li>\n<li>Teslimat zaman aral\u0131\u011f\u0131<\/li>\n<li>\u0130ade ve de\u011fi\u015fim i\u00e7in k\u0131sa a\u00e7\u0131klama<\/li>\n<li>G\u00f6r\u00fcn\u00fcr bir sepete ekleme alan\u0131<\/li>\n<\/ul>\n<p>Bu bilgilerin tamam\u0131n\u0131 ilk ekrana s\u0131k\u0131\u015ft\u0131rmak gerekmiyor. Mesele, kullan\u0131c\u0131y\u0131 &#8220;kargo ne kadar?&#8221;, &#8220;ne zaman gelir?&#8221; ve &#8220;iade edebilir miyim?&#8221; sorular\u0131 i\u00e7in men\u00fcde dola\u015ft\u0131rmamak. \u00d6zellikle mobil ekranda \u00fcr\u00fcn\u00fcn ad\u0131 ve fiyat\u0131 g\u00f6r\u00fcn\u00fcrken sat\u0131n alma butonunun \u00e7ok a\u015fa\u011f\u0131da kalmas\u0131, s\u0131k kar\u015f\u0131la\u015ft\u0131\u011f\u0131m bir problem.<\/p>\n<p>\u0130ndirim g\u00f6steriyorsan\u0131z eski fiyat\u0131, yeni fiyat\u0131 ve ko\u015fulu birbirinden ay\u0131r\u0131n. &#8220;%30&#8217;a varan indirim&#8221; ifadesi \u00fcr\u00fcn sayfas\u0131ndaki ger\u00e7ek fiyatla \u00f6rt\u00fc\u015fm\u00fcyorsa g\u00fcven \u00fcretmez. Belirsiz kampanya dili d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131rmak yerine karar s\u00fcresini uzat\u0131r.<\/p>\n<h3><span id=\"Fotograf_aciklama_ve_guven\">Foto\u011fraf, a\u00e7\u0131klama ve g\u00fcven<\/span><\/h3>\n<p>Foto\u011fraf say\u0131s\u0131 tek ba\u015f\u0131na kalite \u00f6l\u00e7\u00fcs\u00fc de\u011fildir. \u00dcr\u00fcn\u00fc farkl\u0131 a\u00e7\u0131lardan g\u00f6steren, do\u011fru boyutland\u0131r\u0131lm\u0131\u015f ve mobilde h\u0131zl\u0131 y\u00fcklenen g\u00f6rseller daha yararl\u0131d\u0131r. B\u00fcy\u00fck bir PNG dosyas\u0131n\u0131 hi\u00e7bir i\u015flem yapmadan y\u00fcklemek, \u00f6zellikle mobil kullan\u0131c\u0131da \u00fcr\u00fcn bilgisi g\u00f6r\u00fcnmeden \u00f6nce sab\u0131r t\u00fcketir.<\/p>\n<p>A\u00e7\u0131klamada \u00fcreticinin kopyalanm\u0131\u015f metnini b\u0131rakmak yerine \u00fcr\u00fcn\u00fcn hangi ihtiyaca cevap verdi\u011fini anlat\u0131n. Teknik \u00f6zellikler tabloya, kullan\u0131m senaryosu ise k\u0131sa paragraflara ayr\u0131labilir. \u00d6l\u00e7\u00fc, malzeme, garanti ve kutu i\u00e7eri\u011fi gibi bilgiler saklanmamal\u0131.<\/p>\n<p>Yorumlar da ayn\u0131 derecede de\u011ferlidir. Yaln\u0131zca be\u015f y\u0131ld\u0131zl\u0131 yorumlar\u0131 g\u00f6stermek yerine ger\u00e7ek kullan\u0131c\u0131lar\u0131n kullan\u0131m ko\u015fullar\u0131n\u0131, teslimat deneyimini ve \u00fcr\u00fcn\u00fcn kimler i\u00e7in uygun olmad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcn\u00fcr k\u0131l\u0131n. Kusur saklamayan ma\u011faza daha g\u00fcvenilir g\u00f6r\u00fcn\u00fcr; bunu birka\u00e7 WooCommerce m\u00fc\u015fterisinde do\u011frudan g\u00f6rd\u00fcm.<\/p>\n<h2><span id=\"Sepet_ve_odeme_adimlarindaki_surtunmeyi_azaltin\">Sepet ve \u00f6deme ad\u0131mlar\u0131ndaki s\u00fcrt\u00fcnmeyi azalt\u0131n<\/span><\/h2>\n<p>Kullan\u0131c\u0131 \u00fcr\u00fcn\u00fc sepete ekledi\u011finde sat\u0131n alma niyeti belirginle\u015fir. Bu noktadan sonra gereksiz alanlar, s\u00fcrpriz \u00fccretler ve zorunlu \u00fcyelik, ma\u011fazan\u0131n kendi eliyle koydu\u011fu engellerdir.<\/p>\n<h3><span id=\"Sepette_surpriz_birakmayin\">Sepette s\u00fcrpriz b\u0131rakmay\u0131n<\/span><\/h3>\n<p>Kargo \u00fccreti yaln\u0131zca \u00f6deme ekran\u0131nda ortaya \u00e7\u0131k\u0131yorsa kullan\u0131c\u0131 kendini yan\u0131lt\u0131lm\u0131\u015f hissedebilir. M\u00fcmk\u00fcnse \u00fcr\u00fcn sayfas\u0131nda veya sepette tahmini kargo \u00fccretini g\u00f6sterin. \u00dccretsiz kargo s\u0131n\u0131r\u0131 varsa bu s\u0131n\u0131r\u0131 a\u00e7\u0131k\u00e7a yaz\u0131n; kullan\u0131c\u0131 ne kadar daha \u00fcr\u00fcn eklemesi gerekti\u011fini g\u00f6rs\u00fcn.<\/p>\n<p>Sepet sayfas\u0131nda miktar de\u011fi\u015ftirme, \u00fcr\u00fcn silme ve kupon uygulama i\u015flemleri anla\u015f\u0131l\u0131r olmal\u0131. Kupon alan\u0131n\u0131 her sayfada b\u00fcy\u00fck ve dikkat \u00e7ekici g\u00f6stermek de her zaman iyi fikir de\u011fildir. Kullan\u0131c\u0131 ba\u015fka bir sitede kod aramaya gidebilir. Kampanya kodu vermiyorsan\u0131z alan\u0131 daha geri planda tutmay\u0131 test edebilirsiniz.<\/p>\n<h3><span id=\"Misafir_alisverisine_izin_verin\">Misafir al\u0131\u015fveri\u015fine izin verin<\/span><\/h3>\n<p>Hesap olu\u015fturma zorunlulu\u011fu, \u00f6zellikle ilk sipari\u015fte ciddi bir e\u015fik yarat\u0131r. Sipari\u015fi misafir olarak tamamlat\u0131p hesap olu\u015fturmay\u0131 sipari\u015f sonras\u0131na b\u0131rakabilirsiniz. E-posta adresi, teslimat ve fatura bilgileri sat\u0131n alma i\u00e7in ger\u00e7ekten gerekiyorsa istenir; pazarlama tercihi ayr\u0131 bir onay olarak sunulur.<\/p>\n<p>Form alanlar\u0131n\u0131 m\u00fcmk\u00fcn oldu\u011funca azalt\u0131n. &#8220;Firma ad\u0131&#8221;, &#8220;ikinci telefon&#8221;, &#8220;do\u011fum tarihi&#8221; veya zorunlu pazarlama izni gibi alanlar sat\u0131n alma i\u00e7in gerekli de\u011filse checkout ak\u0131\u015f\u0131ndan \u00e7\u0131kar\u0131labilir. Buradaki ama\u00e7 daha az veri toplamak de\u011fil, do\u011fru veriyi do\u011fru zamanda istemektir.<\/p>\n<h3><span id=\"Hata_mesajlari_yol_gostersin\">Hata mesajlar\u0131 yol g\u00f6stersin<\/span><\/h3>\n<p>&#8220;Bir hata olu\u015ftu&#8221; mesaj\u0131 teknik ekip i\u00e7in bile yetersizdir. Kullan\u0131c\u0131ya hangi alan\u0131n d\u00fczeltilmesi gerekti\u011fini ve nas\u0131l d\u00fczeltece\u011fini s\u00f6yleyin. Kart \u00f6demesi ba\u015far\u0131s\u0131zsa kart bilgilerinin yanl\u0131\u015f olabilece\u011fini, bankan\u0131n i\u015flemi reddetmi\u015f olabilece\u011fini veya farkl\u0131 bir \u00f6deme y\u00f6nteminin denenebilece\u011fini anla\u015f\u0131l\u0131r bi\u00e7imde belirtin.<\/p>\n<p>\u00d6deme sa\u011flay\u0131c\u0131s\u0131n\u0131n hata kodunu do\u011frudan kullan\u0131c\u0131ya g\u00f6stermek yerine sunucu loglar\u0131nda saklay\u0131n. Destek ekibi i\u00e7in i\u015flem zaman\u0131, sipari\u015f numaras\u0131 ve sa\u011flay\u0131c\u0131 yan\u0131t\u0131 kaydedilebilir; kart numaras\u0131 gibi hassas veriler loglanmamal\u0131d\u0131r.<\/p>\n<h2><span id=\"Performans_donusumun_teknik_zemini\">Performans d\u00f6n\u00fc\u015f\u00fcm\u00fcn teknik zemini<\/span><\/h2>\n<p>H\u0131z tek ba\u015f\u0131na sat\u0131\u015f getirmez, fakat yava\u015fl\u0131k sat\u0131n alma iste\u011fini kolayca t\u00f6rp\u00fcler. \u00d6zellikle \u00f6deme s\u0131ras\u0131nda olu\u015fan gecikme, ana sayfadaki birka\u00e7 y\u00fcz milisaniyelik farktan daha kritik olabilir.<\/p>\n<p>Bir WooCommerce destek kayd\u0131nda m\u00fc\u015fteri, \u00f6deme sayfas\u0131ndaki y\u00f6nlendirme d\u00f6ng\u00fcs\u00fcn\u00fc hosting sorunu sanm\u0131\u015ft\u0131. <code>wp_options<\/code> tablosunda elle de\u011fi\u015ftirilmi\u015f yanl\u0131\u015f <code>siteurl<\/code> ve <code>home<\/code> de\u011ferlerini bulunca sorun netle\u015fti. \u00d6nce veritaban\u0131 yede\u011fini ald\u0131m, ard\u0131ndan WP-CLI ile de\u011ferleri d\u00fczelttim:<\/p>\n<pre class=\"language-bash line-numbers\"><code class=\"language-bash\">wp db export before-siteurl-fix.sql\nwp option update home &#039;https:\/\/ornek-site.com&#039;\nwp option update siteurl &#039;https:\/\/ornek-site.com&#039;<\/code><\/pre>\n<p>Yapt\u0131\u011f\u0131m\u0131z \u015fey, WordPress&#8217;in temel URL&#8217;lerini do\u011fru adresle e\u015fle\u015ftirmekti. Checkout yeniden a\u00e7\u0131ld\u0131 ve sipari\u015f testi tamamland\u0131. Bu vakadan kalan notum \u015fu: Sunucu kaynaklar\u0131 normal g\u00f6r\u00fcnse bile \u00f6deme ak\u0131\u015f\u0131n\u0131n kendi y\u00f6nlendirmelerini ve taray\u0131c\u0131 konsolunu kontrol etmeden &#8220;hosting yava\u015f&#8221; dememek gerekir.<\/p>\n<p>\u0130lk kontrol i\u00e7in sayfan\u0131n toplam yan\u0131t s\u00fcresini komut sat\u0131r\u0131ndan da g\u00f6zleyebilirsiniz:<\/p>\n<pre class=\"language-bash line-numbers\"><code class=\"language-bash\">curl -sS -o \/dev\/null -w &#039;HTTP: %{http_code}\\nTTFB: %{time_starttransfer}s\\nToplam: %{time_total}s\\n&#039; https:\/\/ornek-site.com\/checkout\/<\/code><\/pre>\n<p>Bu komut g\u00f6vdeyi ekrana basmadan HTTP durum kodunu, ilk byte&#8217;a kadar ge\u00e7en s\u00fcreyi ve toplam yan\u0131t s\u00fcresini g\u00f6sterir. Tek bir \u00e7al\u0131\u015ft\u0131rma kesin te\u015fhis de\u011fildir; yo\u011fun ve sakin saatlerde, m\u00fcmk\u00fcnse farkl\u0131 a\u011flardan kar\u015f\u0131la\u015ft\u0131rmal\u0131 \u00f6l\u00e7\u00fcm yap\u0131n.<\/p>\n<p>\u00d6nbellek ayarlar\u0131nda checkout, sepet ve hesap sayfalar\u0131n\u0131n dinamik yap\u0131s\u0131n\u0131 g\u00f6zden ge\u00e7irin. Bu sayfalar\u0131 agresif \u015fekilde cache&#8217;lemek eski sepet, yanl\u0131\u015f kullan\u0131c\u0131 bilgisi veya \u00f6deme ak\u0131\u015f\u0131nda tutars\u0131zl\u0131k olu\u015fturabilir. CDN kullan\u0131yorsan\u0131z cache key ve \u00e7erez davran\u0131\u015f\u0131n\u0131 da kontrol edin. <a href=\"https:\/\/www.dchost.com\/blog\/hosting-ve-seo-iliskisi-gercekler-ve-efsaneler\/\">Hosting ve SEO \u0130li\u015fkisi: Ger\u00e7ekler ve Efsaneler<\/a> yaz\u0131s\u0131nda h\u0131z ile altyap\u0131 iddialar\u0131n\u0131 birbirinden ay\u0131rmak i\u00e7in kulland\u0131\u011f\u0131m kontrolleri anlatm\u0131\u015ft\u0131m.<\/p>\n<h2><span id=\"Mobil_alisverisi_ayri_bir_urun_gibi_dusunun\">Mobil al\u0131\u015fveri\u015fi ayr\u0131 bir \u00fcr\u00fcn gibi d\u00fc\u015f\u00fcn\u00fcn<\/span><\/h2>\n<p>Mobil kullan\u0131c\u0131ya masa\u00fcst\u00fc sayfan\u0131n k\u00fc\u00e7\u00fclt\u00fclm\u00fc\u015f h\u00e2lini vermek yeterli de\u011fildir. Parmakla t\u0131klanabilir alanlar, sabitlenen butonlar\u0131n i\u00e7eri\u011fi, klavye a\u00e7\u0131ld\u0131\u011f\u0131nda formun g\u00f6r\u00fcn\u00fcr kalmas\u0131 ve adres giri\u015finin kolayl\u0131\u011f\u0131 ayr\u0131 ayr\u0131 ele al\u0131nmal\u0131.<\/p>\n<ul>\n<li>Sepete ekleme ve sat\u0131n alma butonlar\u0131n\u0131 ba\u015fparmak eri\u015fimine yak\u0131n tutun.<\/li>\n<li>Telefon, posta kodu ve kart alanlar\u0131nda uygun mobil klavyeyi \u00e7a\u011f\u0131r\u0131n.<\/li>\n<li>Adres formunda otomatik doldurma \u00f6zelliklerini destekleyin.<\/li>\n<li>Yan yana duran k\u00fc\u00e7\u00fck ba\u011flant\u0131lar\u0131 ve se\u00e7im kutular\u0131n\u0131 b\u00fcy\u00fct\u00fcn.<\/li>\n<li>\u00d6deme sa\u011flay\u0131c\u0131s\u0131n\u0131n mobil ekranlarda ta\u015fmad\u0131\u011f\u0131n\u0131 ger\u00e7ek cihazlarda test edin.<\/li>\n<\/ul>\n<p>Taray\u0131c\u0131 geli\u015ftirici ara\u00e7lar\u0131ndaki mobil em\u00fclasyon yararl\u0131, fakat ger\u00e7ek cihaz\u0131n yerini tutmaz. Eski bir Android telefonla zay\u0131f Wi-Fi \u00fczerinde \u00f6deme yapmak, masa\u00fcst\u00fc geli\u015ftiricisinin fark etmedi\u011fi sorunlar\u0131 hemen g\u00f6sterir (evet, bunu kendi test cihazlar\u0131mda defalarca ya\u015fad\u0131m).<\/p>\n<h2><span id=\"Guven_unsurlarini_dogru_yerde_gosterin\">G\u00fcven unsurlar\u0131n\u0131 do\u011fru yerde g\u00f6sterin<\/span><\/h2>\n<p>G\u00fcven rozeti eklemek kolayd\u0131r; g\u00fcven olu\u015fturmak biraz daha zahmetlidir. SSL sertifikas\u0131, a\u00e7\u0131k ileti\u015fim bilgileri, \u015firket unvan\u0131, iade ko\u015fullar\u0131 ve teslimat bilgisi temel beklentilerdir. Bunlar\u0131 yaln\u0131zca footer&#8217;a g\u00f6mmek yerine kullan\u0131c\u0131n\u0131n karar verdi\u011fi noktalarda g\u00f6r\u00fcn\u00fcr k\u0131l\u0131n.<\/p>\n<p>\u00d6deme sayfas\u0131nda kart bilgilerinin ma\u011fazan\u0131zda saklanmad\u0131\u011f\u0131n\u0131, ger\u00e7ekten b\u00f6yleyse, a\u00e7\u0131k\u00e7a anlat\u0131n. Kart verisi i\u015fleyen bir altyap\u0131n\u0131z yoksa bunu mimarinizle uyumlu \u015fekilde belirtin; PCI-DSS gereklilikleri hakk\u0131nda kesin olmayan vaatlerde bulunmay\u0131n. <a href=\"https:\/\/www.dchost.com\/blog\/pci-dss-uyumlu-e-ticaret-hosting-mimarisi-kart-verisini-sunucudan-uzak-tutmak\/\">PCI-DSS Uyumlu E-Ticaret Hosting Mimarisi: Kart Verisini Sunucudan Uzak Tutmak<\/a> yaz\u0131s\u0131nda kart verisini sunucudan uzak tutan \u00f6deme modelinin neden daha g\u00fcvenli oldu\u011funu a\u00e7\u0131klam\u0131\u015ft\u0131m.<\/p>\n<p>G\u00fcven unsuru olarak sahte geri say\u0131m, sahte stok uyar\u0131s\u0131 veya s\u00fcrekli de\u011fi\u015fen &#8220;son iki \u00fcr\u00fcn&#8221; mesajlar\u0131 kullanmay\u0131n. K\u0131sa vadede t\u0131klama alabilirsiniz, fakat yanl\u0131\u015f beklenti iade ve destek y\u00fck\u00fcn\u00fc art\u0131r\u0131r. D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 yaln\u0131zca sipari\u015f say\u0131s\u0131yla de\u011fil, iptal, iade ve \u015fik\u00e2yet oranlar\u0131yla birlikte izleyin.<\/p>\n<h2><span id=\"Test_yapin_fakat_her_seyi_ayni_anda_degistirmeyin\">Test yap\u0131n, fakat her \u015feyi ayn\u0131 anda de\u011fi\u015ftirmeyin<\/span><\/h2>\n<p>Bir haftada ba\u015fl\u0131k, fiyat, foto\u011fraf, kargo politikas\u0131 ve \u00f6deme formunu de\u011fi\u015ftirirseniz hangi de\u011fi\u015fikli\u011fin i\u015fe yarad\u0131\u011f\u0131n\u0131 bilemezsiniz. \u00d6nce bir hipotez kurun: &#8220;Mobil checkout&#8217;ta zorunlu telefon alan\u0131n\u0131 kald\u0131rmak, \u00f6deme ad\u0131m\u0131n\u0131 tamamlayan kullan\u0131c\u0131 oran\u0131n\u0131 art\u0131r\u0131r.&#8221; Sonra ba\u015far\u0131 metri\u011fini ve test s\u00fcresini belirleyin.<\/p>\n<p>A\/B test i\u00e7in yeterli trafik yoksa kontroll\u00fc \u00f6nce-sonra kar\u015f\u0131la\u015ft\u0131rmas\u0131 yap\u0131labilir. Mevsimsellik, kampanya b\u00fct\u00e7esi, stok durumu ve trafik kayna\u011f\u0131 de\u011fi\u015fikliklerini not edin. Bir hafta sonundaki indirim kampanyas\u0131n\u0131 \u00f6nceki normal hafta ile kar\u015f\u0131la\u015ft\u0131rmak sa\u011fl\u0131kl\u0131 bir deney de\u011fildir.<\/p>\n<table>\n<thead>\n<tr>\n<th>Test alan\u0131<\/th>\n<th>Hipotez \u00f6rne\u011fi<\/th>\n<th>\u0130zlenecek metrik<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u00dcr\u00fcn sayfas\u0131<\/td>\n<td>Teslimat tarihi fiyat\u0131n yan\u0131nda g\u00f6r\u00fcn\u00fcrse teredd\u00fct azal\u0131r.<\/td>\n<td>Sepete ekleme oran\u0131<\/td>\n<\/tr>\n<tr>\n<td>Sepet<\/td>\n<td>Kargo bedeli erken g\u00f6sterilirse checkout&#8217;a ge\u00e7i\u015f artar.<\/td>\n<td>Checkout ba\u015flatma oran\u0131<\/td>\n<\/tr>\n<tr>\n<td>\u00d6deme<\/td>\n<td>Misafir al\u0131\u015fveri\u015fi \u00f6deme terkini azalt\u0131r.<\/td>\n<td>Sipari\u015f tamamlama oran\u0131<\/td>\n<\/tr>\n<tr>\n<td>Mobil form<\/td>\n<td>Gereksiz alanlar\u0131n kald\u0131r\u0131lmas\u0131 form s\u00fcresini k\u0131salt\u0131r.<\/td>\n<td>\u00d6deme s\u00fcresi ve hata oran\u0131<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0130statistiksel anlaml\u0131l\u0131k i\u00e7in gereken s\u00fcre ve \u00f6rneklem, ma\u011fazan\u0131n trafi\u011fine ve de\u011fi\u015fkenli\u011fine ba\u011fl\u0131d\u0131r. D\u00fc\u015f\u00fck trafikli bir ma\u011fazada k\u00fc\u00e7\u00fck farklar\u0131 kesin ba\u015far\u0131 gibi yorumlamay\u0131n. Bazen kullan\u0131c\u0131 g\u00f6r\u00fc\u015fmeleri ve destek kay\u0131tlar\u0131, b\u00fcy\u00fck bir test arac\u0131ndan daha h\u0131zl\u0131 ipucu verir.<\/p>\n<h2><span id=\"Reklami_artirmadan_once_mevcut_trafigi_anlayin\">Reklam\u0131 art\u0131rmadan \u00f6nce mevcut trafi\u011fi anlay\u0131n<\/span><\/h2>\n<p>D\u00f6n\u00fc\u015f\u00fcm d\u00fc\u015f\u00fckken ilk refleks reklam b\u00fct\u00e7esini y\u00fckseltmek olabiliyor. Bu, bozuk bir \u00f6deme ak\u0131\u015f\u0131na daha fazla insan g\u00f6ndermekten ibarettir. \u00d6nce en \u00e7ok ziyaret edilen \u00fcr\u00fcnleri, en \u00e7ok terk edilen ad\u0131mlar\u0131 ve en y\u00fcksek gelir getiren kaynaklar\u0131 s\u0131ralay\u0131n.<\/p>\n<p>Yeni ve geri d\u00f6nen kullan\u0131c\u0131lar\u0131 ay\u0131r\u0131n. Geri d\u00f6nen kullan\u0131c\u0131lar \u00fcr\u00fcn\u00fc tan\u0131yor olabilir; onlar i\u00e7in h\u0131zl\u0131 yeniden sat\u0131n alma ve kay\u0131tl\u0131 adres kolayl\u0131\u011f\u0131 de\u011ferliyken, yeni kullan\u0131c\u0131 daha fazla \u00fcr\u00fcn bilgisi ve g\u00fcven kan\u0131t\u0131 arayabilir.<\/p>\n<p>M\u00fc\u015fteri edinme maliyeti ile d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 birlikte izleyin. D\u00f6n\u00fc\u015f\u00fcm artm\u0131\u015f olsa bile reklam t\u0131klama maliyeti y\u00fckseliyorsa k\u00e2rl\u0131l\u0131k d\u00fc\u015febilir. <a href=\"https:\/\/www.dchost.com\/blog\/startup-cac-nasil-hesaplanir-musteri-edinme-maliyeti\/\">Startup CAC Nas\u0131l Hesaplan\u0131r? M\u00fc\u015fteri Edinme Maliyeti<\/a> yaz\u0131s\u0131ndaki yakla\u015f\u0131m, reklam harcamas\u0131na sat\u0131\u015f ve operasyon maliyetlerini de ekleyerek daha ger\u00e7ek\u00e7i bir tablo kurman\u0131za yard\u0131mc\u0131 olur.<\/p>\n<h2><span id=\"Hangi_sirayla_ilerlemeli\">Hangi s\u0131rayla ilerlemeli?<\/span><\/h2>\n<p>Ben teknik incelemelerde \u00f6nce k\u0131r\u0131k ak\u0131\u015f\u0131 d\u00fczeltirim, sonra ikna unsurlar\u0131na ge\u00e7erim. A\u015fa\u011f\u0131daki s\u0131ra \u00e7o\u011fu ma\u011fazada gereksiz \u00e7al\u0131\u015fmay\u0131 azalt\u0131r:<\/p>\n<ol>\n<li>GA4 veya kulland\u0131\u011f\u0131n\u0131z analitik sistemde sat\u0131n alma ve checkout olaylar\u0131n\u0131 do\u011frulay\u0131n.<\/li>\n<li>Mobil ve masa\u00fcst\u00fcnde ba\u015ftan sona ger\u00e7ek bir test sipari\u015fi verin.<\/li>\n<li>\u00d6deme, kargo ve stok servislerinin hata loglar\u0131n\u0131 kontrol edin.<\/li>\n<li>\u00dcr\u00fcn sayfalar\u0131nda fiyat, stok, teslimat ve iade bilgisini g\u00f6r\u00fcn\u00fcr yap\u0131n.<\/li>\n<li>Sepet ve \u00f6deme formlar\u0131ndaki gereksiz alanlar\u0131 azalt\u0131n.<\/li>\n<li>Tek bir hipotez se\u00e7ip de\u011fi\u015fikli\u011fi kontroll\u00fc bi\u00e7imde \u00f6l\u00e7\u00fcn.<\/li>\n<li>Sipari\u015f say\u0131s\u0131n\u0131n yan\u0131nda iade, iptal, destek talebi ve k\u00e2rl\u0131l\u0131\u011f\u0131 izleyin.<\/li>\n<\/ol>\n<p>Test sipari\u015fi verirken yaln\u0131zca ba\u015far\u0131l\u0131 senaryoyu denemeyin. Yanl\u0131\u015f kart, ba\u015far\u0131s\u0131z kargo sorgusu, stoktan d\u00fc\u015fen \u00fcr\u00fcn ve kupon hatas\u0131 gibi durumlarda kullan\u0131c\u0131ya ne g\u00f6sterildi\u011fine bak\u0131n. Benim deneyimimde d\u00f6n\u00fc\u015f\u00fcm kayb\u0131 \u00e7o\u011fu zaman normal sipari\u015fte de\u011fil, istisna senaryosunda saklan\u0131yor.<\/p>\n<h2><span id=\"Sik_Sorulan_Sorular\">S\u0131k Sorulan Sorular<\/span><\/h2>\n<h3><span id=\"E-ticaret_donusum_orani_kac_olmali\">E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ka\u00e7 olmal\u0131?<\/span><\/h3>\n<p>Tek bir ideal oran yoktur; sekt\u00f6r, \u00fcr\u00fcn fiyat\u0131, trafik kayna\u011f\u0131, cihaz da\u011f\u0131l\u0131m\u0131 ve \u00f6l\u00e7\u00fcm y\u00f6ntemi sonucu de\u011fi\u015ftirir. Kendi ma\u011fazan\u0131zda \u00f6nce g\u00fcvenilir bir ba\u015flang\u0131\u00e7 de\u011feri olu\u015fturup ayn\u0131 segmentleri zaman i\u00e7inde kar\u015f\u0131la\u015ft\u0131rman\u0131z daha anlaml\u0131d\u0131r.<\/p>\n<h3><span id=\"Donusum_oranini_artirmak_icin_ilk_neyi_degistirmeliyim\">D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131rmak i\u00e7in ilk neyi de\u011fi\u015ftirmeliyim?<\/span><\/h3>\n<p>\u00d6nce \u00f6l\u00e7\u00fcm\u00fcn ve \u00f6deme ak\u0131\u015f\u0131n\u0131n \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 do\u011frulay\u0131n. Ger\u00e7ek bir mobil test sipari\u015fi verip \u00fcr\u00fcn, sepet, kargo ve \u00f6deme ad\u0131mlar\u0131nda hata veya belirsizlik varsa onlar\u0131 d\u00fczeltin; tasar\u0131m de\u011fi\u015fiklikleri bundan sonra gelmeli.<\/p>\n<h3><span id=\"Site_hizi_e-ticaret_donusum_oranini_gercekten_etkiler_mi\">Site h\u0131z\u0131 e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 ger\u00e7ekten etkiler mi?<\/span><\/h3>\n<p>Evet, \u00f6zellikle \u00fcr\u00fcn ve \u00f6deme sayfalar\u0131ndaki gecikmeler kullan\u0131c\u0131lar\u0131n ak\u0131\u015f\u0131 terk etmesine neden olabilir. Yine de her yava\u015fl\u0131k do\u011frudan hosting sorunu de\u011fildir; \u00fc\u00e7\u00fcnc\u00fc taraf \u00f6deme, kargo servisleri, a\u011f\u0131r eklentiler ve b\u00fcy\u00fck g\u00f6rseller ayr\u0131 ayr\u0131 incelenmelidir.<\/p>\n<h3><span id=\"Sepeti_terk_eden_musteriye_nasil_ulasilir\">Sepeti terk eden m\u00fc\u015fteriye nas\u0131l ula\u015f\u0131l\u0131r?<\/span><\/h3>\n<p>\u00d6nce terk nedenini \u00f6l\u00e7\u00fcn; s\u00fcrpriz kargo \u00fccreti, zorunlu \u00fcyelik veya \u00f6deme hatas\u0131 farkl\u0131 \u00e7\u00f6z\u00fcmler gerektirir. \u0130zinli e-posta ve uygun pazarlama s\u00fcre\u00e7leriyle hat\u0131rlatma g\u00f6nderebilir, fakat mesaj s\u0131kl\u0131\u011f\u0131n\u0131 ve KVKK kapsam\u0131ndaki izinleri dikkate almal\u0131s\u0131n\u0131z.<\/p>\n<p>Ben olsam ilk testi reklam panelinde de\u011fil, telefonda ba\u015flat\u0131r\u0131m: \u00fcr\u00fcn\u00fc a\u00e7ar, sepete ekler, kargo se\u00e7er ve ger\u00e7ek bir \u00f6deme ak\u0131\u015f\u0131n\u0131 ba\u015ftan sona izlerim. Bir butonun sessizce pasif kalmas\u0131, bazen en pahal\u0131 reklam raporundan daha d\u00fcr\u00fcst bir te\u015fhistir.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131rmak i\u00e7in \u00f6nce \u00f6l\u00e7\u00fcm\u00fc ve \u00f6deme ak\u0131\u015f\u0131n\u0131 d\u00fczeltin; \u00fcr\u00fcn sayfas\u0131, mobil deneyim, g\u00fcven ve test ad\u0131mlar\u0131n\u0131 birlikte ele al\u0131n.<\/p>\n","protected":false},"author":4,"featured_media":5136,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[460,359,462,461,356],"class_list":["post-5140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-donusum-orani","tag-e-ticaret","tag-e-ticaret-optimizasyonu","tag-online-satis","tag-woocommerce"],"_links":{"self":[{"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/posts\/5140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/comments?post=5140"}],"version-history":[{"count":1,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/posts\/5140\/revisions"}],"predecessor-version":[{"id":5142,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/posts\/5140\/revisions\/5142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/media\/5136"}],"wp:attachment":[{"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/media?parent=5140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/categories?post=5140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/tags?post=5140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}