{"id":5132,"date":"2026-09-06T16:16:21","date_gmt":"2026-09-06T13:16:21","guid":{"rendered":"https:\/\/www.dchost.com\/blog\/?p=5132"},"modified":"2026-09-06T06:26:55","modified_gmt":"2026-09-06T03:26:55","slug":"google-search-console-performans-raporu-nasil-okunur","status":"publish","type":"post","link":"https:\/\/www.dchost.com\/blog\/google-search-console-performans-raporu-nasil-okunur\/","title":{"rendered":"Google Search Console Performans Raporu Nas\u0131l Okunur?"},"content":{"rendered":"<div class=\"dchost-blog-content-wrapper\"><div id=\"toc_container\" role=\"navigation\" aria-label=\"Table of Contents\" data-nosnippet class=\"toc_transparent no_bullets toc_numbered toc_title_center\"><p class=\"toc_title\">\u0130\u00e7indekiler<\/p><ul class=\"toc_list\"><li><a href=\"#Google_Search_Console_performans_raporu_ekrani_nasil_okunur\"><span class=\"toc_number toc_depth_1\">1.<\/span> Google Search Console performans raporu ekran\u0131 nas\u0131l okunur?<\/a><\/li><li><a href=\"#Dort_temel_metrigin_birbirinden_farki\"><span class=\"toc_number toc_depth_1\">2.<\/span> D\u00f6rt temel metri\u011fin birbirinden fark\u0131<\/a><ul><li><a href=\"#Tiklamalar\"><span class=\"toc_number toc_depth_2\">2.1.<\/span> T\u0131klamalar<\/a><\/li><li><a href=\"#Gosterimler\"><span class=\"toc_number toc_depth_2\">2.2.<\/span> G\u00f6sterimler<\/a><\/li><li><a href=\"#Ortalama_TO\"><span class=\"toc_number toc_depth_2\">2.3.<\/span> Ortalama TO<\/a><\/li><li><a href=\"#Ortalama_konum\"><span class=\"toc_number toc_depth_2\">2.4.<\/span> Ortalama konum<\/a><\/li><\/ul><\/li><li><a href=\"#Raporu_okumadan_once_tarih_araligini_sabitleyin\"><span class=\"toc_number toc_depth_1\">3.<\/span> Raporu okumadan \u00f6nce tarih aral\u0131\u011f\u0131n\u0131 sabitleyin<\/a><\/li><li><a href=\"#Filtreler_olmadan_tablo_yalnizca_kalabaliktir\"><span class=\"toc_number toc_depth_1\">4.<\/span> Filtreler olmadan tablo yaln\u0131zca kalabal\u0131kt\u0131r<\/a><ul><li><a href=\"#Sorgular_sekmesi\"><span class=\"toc_number toc_depth_2\">4.1.<\/span> Sorgular sekmesi<\/a><\/li><li><a href=\"#Sayfalar_sekmesi\"><span class=\"toc_number toc_depth_2\">4.2.<\/span> Sayfalar sekmesi<\/a><\/li><li><a href=\"#Ulke_ve_cihaz_filtreleri\"><span class=\"toc_number toc_depth_2\">4.3.<\/span> \u00dclke ve cihaz filtreleri<\/a><\/li><\/ul><\/li><li><a href=\"#Karsilastirma_ekrani_ne_zaman_ise_yarar\"><span class=\"toc_number toc_depth_1\">5.<\/span> Kar\u015f\u0131la\u015ft\u0131rma ekran\u0131 ne zaman i\u015fe yarar?<\/a><\/li><li><a href=\"#Iyi_gorunen_raporun_arkasindaki_sorunlar\"><span class=\"toc_number toc_depth_1\">6.<\/span> \u0130yi g\u00f6r\u00fcnen raporun arkas\u0131ndaki sorunlar<\/a><ul><li><a href=\"#Gosterim_artiyor_tiklama_artmiyorsa\"><span class=\"toc_number toc_depth_2\">6.1.<\/span> G\u00f6sterim art\u0131yor, t\u0131klama artm\u0131yorsa<\/a><\/li><li><a href=\"#Tiklama_dusuyor_konum_ayni_kaliyorsa\"><span class=\"toc_number toc_depth_2\">6.2.<\/span> T\u0131klama d\u00fc\u015f\u00fcyor, konum ayn\u0131 kal\u0131yorsa<\/a><\/li><li><a href=\"#Konum_iyilesiyor_ama_trafik_gelmiyorsa\"><span class=\"toc_number toc_depth_2\">6.3.<\/span> Konum iyile\u015fiyor ama trafik gelmiyorsa<\/a><\/li><li><a href=\"#Bir_sayfa_duserken_baska_sayfa_yukseliyorsa\"><span class=\"toc_number toc_depth_2\">6.4.<\/span> Bir sayfa d\u00fc\u015ferken ba\u015fka sayfa y\u00fckseliyorsa<\/a><\/li><\/ul><\/li><li><a href=\"#Arama_gorunumu_ve_arama_turlerini_atlamayin\"><span class=\"toc_number toc_depth_1\">7.<\/span> Arama g\u00f6r\u00fcn\u00fcm\u00fc ve arama t\u00fcrlerini atlamay\u0131n<\/a><\/li><li><a href=\"#Raporu_GA4_ve_is_hedefleriyle_birlestirin\"><span class=\"toc_number toc_depth_1\">8.<\/span> Raporu GA4 ve i\u015f hedefleriyle birle\u015ftirin<\/a><\/li><li><a href=\"#UTM_parametreleri_organik_raporu_bozar_mi\"><span class=\"toc_number toc_depth_1\">9.<\/span> UTM parametreleri organik raporu bozar m\u0131?<\/a><\/li><li><a href=\"#Ben_raporu_incelerken_hangi_sirayi_izliyorum\"><span class=\"toc_number toc_depth_1\">10.<\/span> Ben raporu incelerken hangi s\u0131ray\u0131 izliyorum?<\/a><\/li><li><a href=\"#Export_alirken_nelere_dikkat_edilmeli\"><span class=\"toc_number toc_depth_1\">11.<\/span> Export al\u0131rken nelere dikkat edilmeli?<\/a><\/li><li><a href=\"#Rapordan_cikan_isi_nasil_onceliklendiririm\"><span class=\"toc_number toc_depth_1\">12.<\/span> Rapordan \u00e7\u0131kan i\u015fi nas\u0131l \u00f6nceliklendiririm?<\/a><\/li><li><a href=\"#Sik_Sorulan_Sorular\"><span class=\"toc_number toc_depth_1\">13.<\/span> S\u0131k Sorulan Sorular<\/a><ul><li><a href=\"#Google_Search_Console_performans_raporu_ne_kadar_surede_guncellenir\"><span class=\"toc_number toc_depth_2\">13.1.<\/span> Google Search Console performans raporu ne kadar s\u00fcrede g\u00fcncellenir?<\/a><\/li><li><a href=\"#Search_Console8217daki_ortalama_konum_neden_Google8217da_gordugum_sirayla_ayni_degil\"><span class=\"toc_number toc_depth_2\">13.2.<\/span> Search Console&#8217;daki ortalama konum neden Google&#8217;da g\u00f6rd\u00fc\u011f\u00fcm s\u0131rayla ayn\u0131 de\u011fil?<\/a><\/li><li><a href=\"#Gosterimler_artarken_tiklamalar_neden_azalir\"><span class=\"toc_number toc_depth_2\">13.3.<\/span> G\u00f6sterimler artarken t\u0131klamalar neden azal\u0131r?<\/a><\/li><li><a href=\"#Search_Console_verileri_GA4_ile_neden_ayni_cikmiyor\"><span class=\"toc_number toc_depth_2\">13.4.<\/span> Search Console verileri GA4 ile neden ayn\u0131 \u00e7\u0131km\u0131yor?<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"Google_Search_Console_performans_raporu_ekrani_nasil_okunur\">Google Search Console performans raporu ekran\u0131 nas\u0131l okunur?<\/span><\/h2>\n<p>Gece gelen destek biletlerinden biri \u015f\u00f6yleydi: &#8220;Sayfam\u0131z Google&#8217;da g\u00f6r\u00fcn\u00fcyor ama trafik neden artm\u0131yor?&#8221; Site sahibi, arama sonucunda kendi sayfas\u0131n\u0131 birka\u00e7 kez g\u00f6rm\u00fc\u015f ve bunu y\u00fcksek performans olarak yorumlam\u0131\u015ft\u0131. Search Console&#8217;a bakt\u0131\u011f\u0131m\u0131zda tablo farkl\u0131yd\u0131: g\u00f6sterimler y\u00fckselmi\u015f, t\u0131klama oran\u0131 gerilemi\u015fti. Sayfa g\u00f6r\u00fcn\u00fcr durumdayd\u0131; sorun, ba\u015fl\u0131k ve a\u00e7\u0131klaman\u0131n arama niyetine yeterince kar\u015f\u0131l\u0131k vermemesiydi.<\/p>\n<p>Google Search Console performans raporu, sitenizin Google Arama&#8217;daki davran\u0131\u015f\u0131n\u0131 okumak i\u00e7in kulland\u0131\u011f\u0131m ilk ekranlardan biri. D\u00f6rt b\u00fcy\u00fck say\u0131y\u0131 yan yana g\u00f6rmek yine de yetmez. Hangi sorgunun hangi sayfay\u0131, \u00fclkede ve cihazda tetikledi\u011fini ay\u0131rman\u0131z gerekir. Aksi halde y\u00fcksek g\u00f6sterimi ba\u015far\u0131, d\u00fc\u015f\u00fck ortalama konumu da kesin s\u0131ralama gibi yorumlamak kolayla\u015f\u0131r.<\/p>\n<p>\u00d6nce metrikleri birbirinden ay\u0131raca\u011f\u0131m. Ard\u0131ndan filtrelerle sorunun kayna\u011f\u0131n\u0131 daralt\u0131p raporu i\u00e7erik, teknik SEO ve ticari hedeflerle nas\u0131l birlikte okuyabilece\u011finizi g\u00f6sterece\u011fim.<\/p>\n<h2><span id=\"Dort_temel_metrigin_birbirinden_farki\">D\u00f6rt temel metri\u011fin birbirinden fark\u0131<\/span><\/h2>\n<p>Performans raporunun \u00fcst b\u00f6l\u00fcm\u00fcnde genellikle t\u0131klamalar, g\u00f6sterimler, ortalama TO ve ortalama konum kartlar\u0131n\u0131 g\u00f6r\u00fcrs\u00fcn\u00fcz. Ben \u00e7o\u011fu analizde d\u00f6rd\u00fcn\u00fc birlikte a\u00e7\u0131k b\u0131rak\u0131r\u0131m. Bir metrikteki iyile\u015fme, ba\u015fka bir metrikteki gerilemenin \u00fczerini \u00f6rtebilir.<\/p>\n<h3><span id=\"Tiklamalar\">T\u0131klamalar<\/span><\/h3>\n<p>T\u0131klama, kullan\u0131c\u0131n\u0131n Google arama sonucundan sitenize ge\u00e7mesidir. Organik trafik a\u00e7\u0131s\u0131ndan en do\u011frudan metrik budur. Bir sayfa 10.000 kez g\u00f6sterilip 100 t\u0131klama ald\u0131ysa g\u00f6r\u00fcn\u00fcrl\u00fck vard\u0131r, fakat ziyaret \u00fcretme g\u00fcc\u00fc s\u0131n\u0131rl\u0131d\u0131r.<\/p>\n<p>T\u0131klamay\u0131 tek ba\u015f\u0131na de\u011ferlendirmem. Marka aramalar\u0131, bilgi ama\u00e7l\u0131 sorgular ve sat\u0131n alma niyeti ta\u015f\u0131yan sorgular ayn\u0131 de\u011ferde de\u011fildir. \u00dcr\u00fcn sayfas\u0131ndan gelen 50 t\u0131klama ile \u015firket ad\u0131n\u0131z\u0131 arayan 50 t\u0131klama, i\u015fletme a\u00e7\u0131s\u0131ndan ayn\u0131 sonucu vermeyebilir.<\/p>\n<h3><span id=\"Gosterimler\">G\u00f6sterimler<\/span><\/h3>\n<p>G\u00f6sterim, sayfan\u0131z\u0131n veya sayfan\u0131zdaki bir sonucun Google arama sonu\u00e7lar\u0131nda kullan\u0131c\u0131ya g\u00f6sterilmesidir. Kullan\u0131c\u0131n\u0131n sonuca t\u0131klamas\u0131 gerekmez. Bu nedenle g\u00f6sterim artarken t\u0131klama sabit kalabilir.<\/p>\n<p>G\u00f6sterim art\u0131\u015f\u0131 genellikle iki farkl\u0131 anlama gelir: Yeni sorgularda g\u00f6r\u00fcnmeye ba\u015flam\u0131\u015f olabilirsiniz veya mevcut sorgularda daha alt s\u0131ralarda da olsa daha s\u0131k g\u00f6r\u00fcn\u00fcyorsunuzdur. Ayr\u0131m\u0131 yapmak i\u00e7in sorgu ve sayfa tablolar\u0131n\u0131 birlikte a\u00e7\u0131n.<\/p>\n<h3><span id=\"Ortalama_TO\">Ortalama TO<\/span><\/h3>\n<p>TO, t\u0131klamalar\u0131n g\u00f6sterimlere oran\u0131d\u0131r. Hesap \u015fu \u015fekildedir:<\/p>\n<pre class=\"language-bash line-numbers\"><code class=\"language-bash\">TO = T\u0131klama \/ G\u00f6sterim \u00d7 100<\/code><\/pre>\n<p>800 t\u0131klama ve 20.000 g\u00f6sterim, y\u00fczde 4 TO anlam\u0131na gelir. Google Search Console bu de\u011feri farkl\u0131 sorgular\u0131n ve sayfalar\u0131n toplam davran\u0131\u015f\u0131na g\u00f6re hesaplar. Tek bir sayfan\u0131n ger\u00e7ek TO&#8217;sunu g\u00f6rmek istiyorsan\u0131z tabloyu sayfa filtresiyle daralt\u0131n.<\/p>\n<p>TO&#8217;yu ortalama konumdan ba\u011f\u0131ms\u0131z okumay\u0131n. \u0130lk s\u0131radaki marka sorgusunun y\u00fczde 40 TO&#8217;su normal olabilirken, be\u015finci s\u0131radaki geni\u015f bir bilgi sorgusunun y\u00fczde 4 TO&#8217;su gayet makul olabilir. Reklamlar, \u00f6zellikli snippet&#8217;ler, yerel sonu\u00e7lar, g\u00f6rseller ve di\u011fer \u00f6zel alanlar da t\u0131klama davran\u0131\u015f\u0131n\u0131 de\u011fi\u015ftirir.<\/p>\n<h3><span id=\"Ortalama_konum\">Ortalama konum<\/span><\/h3>\n<p>Ortalama konum, her g\u00f6sterimde sitenizin ald\u0131\u011f\u0131 en \u00fcst konumlar\u0131n ortalamas\u0131d\u0131r. Bu ayr\u0131nt\u0131 kritik. Rapordaki de\u011fer, her kullan\u0131c\u0131n\u0131n g\u00f6rd\u00fc\u011f\u00fc tek ve kesin s\u0131ra de\u011fildir.<\/p>\n<p>Bir sorguda baz\u0131 g\u00f6sterimler ikinci s\u0131rada, baz\u0131lar\u0131 sekizinci s\u0131rada ger\u00e7ekle\u015ftiyse rapor bunlar\u0131 ortalama bir konumla ifade eder. Ayn\u0131 sorguda farkl\u0131 sayfalar\u0131n\u0131z g\u00f6r\u00fcn\u00fcyorsa birden fazla URL de hesaba katk\u0131 sa\u011flayabilir. Bu y\u00fczden &#8220;ortalama konum 6,2, demek ki her zaman alt\u0131nc\u0131y\u0131z&#8221; yorumu do\u011fru de\u011fildir.<\/p>\n<h2><span id=\"Raporu_okumadan_once_tarih_araligini_sabitleyin\">Raporu okumadan \u00f6nce tarih aral\u0131\u011f\u0131n\u0131 sabitleyin<\/span><\/h2>\n<p>Bir\u00e7ok yanl\u0131\u015f analiz tarih se\u00e7imiyle ba\u015flar. Son yedi g\u00fcn\u00fcn verisini \u00f6nceki 28 g\u00fcnle kar\u015f\u0131la\u015ft\u0131rmak, mevsimsel bir \u00fcr\u00fcnde yan\u0131lt\u0131c\u0131 olabilir. Ben ilk bak\u0131\u015fta son 28 g\u00fcn\u00fc se\u00e7er, ard\u0131ndan bir \u00f6nceki d\u00f6nemle kar\u015f\u0131la\u015ft\u0131r\u0131r\u0131m. Trafi\u011fi mevsimsel de\u011fi\u015fen sitelerde ayn\u0131 d\u00f6nemin ge\u00e7en y\u0131lki verisini de ayr\u0131ca kontrol ederim.<\/p>\n<p>Tarih filtresinde \u015fu sorular\u0131 sorar\u0131m:<\/p>\n<ul>\n<li>\u0130ncelenen d\u00f6nem yeterince uzun mu?<\/li>\n<li>Siteye yap\u0131lan b\u00fcy\u00fck bir de\u011fi\u015fiklik bu tarih aral\u0131\u011f\u0131nda m\u0131 ger\u00e7ekle\u015fti?<\/li>\n<li>Bayram, kampanya, okul tatili veya sezon etkisi var m\u0131?<\/li>\n<li>Son g\u00fcnlerde veri i\u015fleme gecikmesi bulunabilir mi?<\/li>\n<\/ul>\n<p>K\u0131sa d\u00f6nemlerde, \u00f6zellikle k\u00fc\u00e7\u00fck sitelerde, birka\u00e7 t\u0131klama grafi\u011fin y\u00f6n\u00fcn\u00fc oldu\u011fundan daha dramatik g\u00f6sterebilir. Bir g\u00fcn d\u00fc\u015f\u00fc\u015f g\u00f6rd\u00fc\u011f\u00fcn\u00fczde hemen teknik ar\u0131za aramay\u0131n. \u00d6nce daha geni\u015f zaman aral\u0131\u011f\u0131n\u0131 a\u00e7\u0131n.<\/p>\n<h2><span id=\"Filtreler_olmadan_tablo_yalnizca_kalabaliktir\">Filtreler olmadan tablo yaln\u0131zca kalabal\u0131kt\u0131r<\/span><\/h2>\n<p>Grafik genel e\u011filimi g\u00f6sterir. As\u0131l te\u015fhis, alt\u0131ndaki tabloda yap\u0131l\u0131r. Burada sorgular, sayfalar, \u00fclkeler, cihazlar, arama g\u00f6r\u00fcn\u00fcm\u00fc ve tarih gibi boyutlar\u0131 g\u00f6r\u00fcrs\u00fcn\u00fcz.<\/p>\n<h3><span id=\"Sorgular_sekmesi\">Sorgular sekmesi<\/span><\/h3>\n<p>Sorgular, kullan\u0131c\u0131lar\u0131n Google&#8217;a yazd\u0131\u011f\u0131 ifadeleri g\u00f6sterir. Listeyi \u00fc\u00e7 gruba ay\u0131rmak i\u015fimi kolayla\u015ft\u0131r\u0131r:<\/p>\n<ul>\n<li><strong>Markal\u0131 sorgular:<\/strong> \u015eirket, alan ad\u0131 veya \u00fcr\u00fcn markas\u0131 i\u00e7eren aramalar.<\/li>\n<li><strong>Markas\u0131z sorgular:<\/strong> Kullan\u0131c\u0131n\u0131n ihtiyac\u0131n\u0131 tan\u0131mlad\u0131\u011f\u0131, fakat sizi hen\u00fcz marka olarak aramad\u0131\u011f\u0131 ifadeler.<\/li>\n<li><strong>Beklenmeyen sorgular:<\/strong> \u0130\u00e7eri\u011fin hedeflemedi\u011fi halde g\u00f6r\u00fcnmeye ba\u015flad\u0131\u011f\u0131 kelimeler.<\/li>\n<\/ul>\n<p>Beklenmeyen sorgular her zaman sorun de\u011fildir. Bazen yeni bir i\u00e7erik f\u0131rsat\u0131 yakalars\u0131n\u0131z. Bazen de sayfa, konuyu gere\u011finden fazla geni\u015f i\u015fledi\u011fi i\u00e7in ilgisiz aramalarda g\u00f6r\u00fcn\u00fcr. Sorgunun yan\u0131ndaki sayfay\u0131 a\u00e7arak niyet uyumunu kontrol edin.<\/p>\n<p>Y\u00fcksek g\u00f6sterim ve d\u00fc\u015f\u00fck TO alan sorgular, ba\u015fl\u0131k ile meta a\u00e7\u0131klaman\u0131n iyile\u015ftirilmesi i\u00e7in adayd\u0131r. D\u00fc\u015f\u00fck g\u00f6sterim ve iyi konum alan sorgular ise daha fazla i\u00e7erik deste\u011fi, i\u00e7 ba\u011flant\u0131 veya konu kapsam\u0131 gerektirebilir.<\/p>\n<h3><span id=\"Sayfalar_sekmesi\">Sayfalar sekmesi<\/span><\/h3>\n<p>Sayfalar tablosu, trafi\u011fin hangi URL&#8217;lerde topland\u0131\u011f\u0131n\u0131 g\u00f6sterir. Yaln\u0131zca ilk s\u0131radaki sayfaya bakmay\u0131n. Son 28 g\u00fcn ile \u00f6nceki d\u00f6nemi kar\u015f\u0131la\u015ft\u0131r\u0131p en \u00e7ok kaybeden sayfalar\u0131 da bulun.<\/p>\n<p>Bir sayfan\u0131n t\u0131klamas\u0131 d\u00fc\u015ft\u00fcyse \u015fu ihtimalleri s\u0131rayla kontrol ederim:<\/p>\n<ul>\n<li>G\u00f6sterimler de d\u00fc\u015fm\u00fc\u015f m\u00fc? D\u00fc\u015fm\u00fc\u015fse g\u00f6r\u00fcn\u00fcrl\u00fck, indeksleme veya talep de\u011fi\u015fimi incelenir.<\/li>\n<li>G\u00f6sterimler sabitken TO d\u00fc\u015fm\u00fc\u015f m\u00fc? Ba\u015fl\u0131k, a\u00e7\u0131klama ve sonu\u00e7 sayfas\u0131ndaki rakip g\u00f6r\u00fcn\u00fcm\u00fc incelenir.<\/li>\n<li>Ortalama konum gerilemi\u015f mi? \u0130\u00e7erik g\u00fcncelli\u011fi, ba\u011flant\u0131lar ve teknik sinyaller kontrol edilir.<\/li>\n<li>Ba\u015fka bir URL ayn\u0131 sorgular i\u00e7in \u00f6ne \u00e7\u0131km\u0131\u015f m\u0131? Burada kanibalizasyon ihtimali vard\u0131r.<\/li>\n<\/ul>\n<p>\u0130ki benzer URL&#8217;nin ayn\u0131 kelimelerde d\u00f6n\u00fc\u015f\u00fcml\u00fc g\u00f6r\u00fcnmesi i\u00e7in <a href=\"https:\/\/www.dchost.com\/blog\/anahtar-kelime-kanibalizasyonu-nasil-onlenir\/\">kanibalizasyonun nas\u0131l \u00f6nlenece\u011fini anlatan rehber<\/a> yararl\u0131 bir sonraki kontrold\u00fcr. Kanibalizasyonu yaln\u0131zca &#8220;iki sayfa ayn\u0131 kelimeyi kullan\u0131yor&#8221; diye tan\u0131mlamak eksik kal\u0131r; as\u0131l mesele, Google&#8217;\u0131n hangi sayfay\u0131 ilgili sonu\u00e7 olarak se\u00e7ti\u011fidir.<\/p>\n<h3><span id=\"Ulke_ve_cihaz_filtreleri\">\u00dclke ve cihaz filtreleri<\/span><\/h3>\n<p>T\u00fcrkiye hedefleyen bir sitede bile \u00fclke filtresini kontrol ederim. Dil, \u00fcr\u00fcn fiyat\u0131, konum ve marka bilinirli\u011fi farkl\u0131 \u00fclkelerde de\u011fi\u015febilir. Bir URL&#8217;nin toplam verisi iyi g\u00f6r\u00fcn\u00fcrken T\u00fcrkiye&#8217;deki performans\u0131 geriliyor olabilir.<\/p>\n<p>Cihaz filtresi de \u00f6zellikle mobil \u00f6ncelikli sitelerde \u00f6nemlidir. Mobil g\u00f6sterimler artarken mobil TO d\u00fc\u015f\u00fcyorsa ba\u015fl\u0131k uzunlu\u011fu, mobil sonu\u00e7 g\u00f6r\u00fcn\u00fcm\u00fc, sayfa h\u0131z\u0131 ve i\u00e7erik giri\u015f b\u00f6l\u00fcm\u00fc birlikte incelenmelidir. Sadece masa\u00fcst\u00fc verisine bakarak karar vermek, ziyaret\u00e7ilerin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fc d\u0131\u015far\u0131da b\u0131rakabilir.<\/p>\n<h2><span id=\"Karsilastirma_ekrani_ne_zaman_ise_yarar\">Kar\u015f\u0131la\u015ft\u0131rma ekran\u0131 ne zaman i\u015fe yarar?<\/span><\/h2>\n<p>Kar\u015f\u0131la\u015ft\u0131rma, &#8220;trafik artt\u0131 m\u0131?&#8221; sorusunu daha kullan\u0131\u015fl\u0131 bir soruya \u00e7evirir: Hangi sorgu, sayfa veya cihaz bu de\u011fi\u015fimi olu\u015fturdu?<\/p>\n<table>\n<thead>\n<tr>\n<th>Kar\u015f\u0131la\u015ft\u0131rma<\/th>\n<th>Ne anlat\u0131r?<\/th>\n<th>Dikkat edilmesi gereken<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Son 28 g\u00fcn \/ \u00f6nceki d\u00f6nem<\/td>\n<td>Yak\u0131n zamandaki de\u011fi\u015fimi<\/td>\n<td>Kampanya ve mevsim etkisi<\/td>\n<\/tr>\n<tr>\n<td>Bu y\u0131l \/ ge\u00e7en y\u0131l ayn\u0131 d\u00f6nem<\/td>\n<td>Sezonlar aras\u0131 daha adil k\u0131yaslamay\u0131<\/td>\n<td>\u0130\u00e7erik ve site de\u011fi\u015fiklikleri<\/td>\n<\/tr>\n<tr>\n<td>Masa\u00fcst\u00fc \/ mobil<\/td>\n<td>Cihaz bazl\u0131 g\u00f6r\u00fcn\u00fcrl\u00fck ve TO fark\u0131n\u0131<\/td>\n<td>Arama sonucu d\u00fczeninin cihaza g\u00f6re de\u011fi\u015fmesi<\/td>\n<\/tr>\n<tr>\n<td>Markal\u0131 \/ markas\u0131z sorgular<\/td>\n<td>Marka talebi ile yeni ke\u015ffi<\/td>\n<td>Marka bilinirli\u011finin toplam veriyi \u015fi\u015firebilmesi<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Kar\u015f\u0131la\u015ft\u0131rma modunda sorgu ve sayfa s\u00fctunlar\u0131nda farklar\u0131 a\u00e7\u0131n. T\u0131klama fark\u0131 y\u00fcksek g\u00f6r\u00fcnen sat\u0131r\u0131 se\u00e7ip g\u00f6sterim, TO ve konum de\u011fi\u015fimini birlikte okuyun. Yaln\u0131zca toplam t\u0131klamaya bakarsan\u0131z hangi mekanizman\u0131n de\u011fi\u015fti\u011fini g\u00f6remezsiniz.<\/p>\n<h2><span id=\"Iyi_gorunen_raporun_arkasindaki_sorunlar\">\u0130yi g\u00f6r\u00fcnen raporun arkas\u0131ndaki sorunlar<\/span><\/h2>\n<h3><span id=\"Gosterim_artiyor_tiklama_artmiyorsa\">G\u00f6sterim art\u0131yor, t\u0131klama artm\u0131yorsa<\/span><\/h3>\n<p>Site daha fazla aramada g\u00f6r\u00fcnmeye ba\u015flam\u0131\u015f olabilir, fakat sonu\u00e7larda yeterince \u00e7ekici de\u011fildir. Ba\u015fl\u0131k, meta a\u00e7\u0131klama, sayfa t\u00fcr\u00fc ve arama niyetini kontrol edin. \u00dcr\u00fcn sayfas\u0131 bilgi arayan kullan\u0131c\u0131ya, bilgi yaz\u0131s\u0131 da do\u011frudan sat\u0131n alma niyeti ta\u015f\u0131yan kullan\u0131c\u0131ya g\u00f6steriliyorsa d\u00fc\u015f\u00fck TO \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fildir.<\/p>\n<p>Ba\u015fl\u0131\u011f\u0131 de\u011fi\u015ftirirken anahtar kelimeyi art arda tekrarlamay\u0131n. Kullan\u0131c\u0131n\u0131n sorusunu a\u00e7\u0131k\u00e7a kar\u015f\u0131layan ve sayfan\u0131n ger\u00e7ek i\u00e7eri\u011fini yans\u0131tan bir ba\u015fl\u0131k yaz\u0131n. De\u011fi\u015fiklikten sonra birka\u00e7 g\u00fcn de\u011fil, yeterli g\u00f6sterim biriktikten sonra k\u0131yaslama yap\u0131n.<\/p>\n<h3><span id=\"Tiklama_dusuyor_konum_ayni_kaliyorsa\">T\u0131klama d\u00fc\u015f\u00fcyor, konum ayn\u0131 kal\u0131yorsa<\/span><\/h3>\n<p>Rakiplerin sonu\u00e7 sayfas\u0131nda daha dikkat \u00e7ekici alanlar kazanmas\u0131, arama niyetinin de\u011fi\u015fmesi veya markas\u0131z sorgu da\u011f\u0131l\u0131m\u0131n\u0131n bozulmas\u0131 m\u00fcmk\u00fcnd\u00fcr. Google&#8217;\u0131n sonu\u00e7 sayfas\u0131 sabit bir liste de\u011fildir. Harita, video, g\u00f6rsel, reklam ve yapay zek\u00e2 destekli sonu\u00e7 alanlar\u0131 g\u00f6r\u00fcn\u00fcr t\u0131klama alan\u0131n\u0131 etkileyebilir.<\/p>\n<h3><span id=\"Konum_iyilesiyor_ama_trafik_gelmiyorsa\">Konum iyile\u015fiyor ama trafik gelmiyorsa<\/span><\/h3>\n<p>\u0130\u00e7eri\u011finiz d\u00fc\u015f\u00fck hacimli sorgularda y\u00fckselmi\u015f olabilir. Ortalama konum iyile\u015fir, fakat toplam g\u00f6sterim k\u00fc\u00e7\u00fckse t\u0131klama anlaml\u0131 \u00f6l\u00e7\u00fcde artmaz. Konumu her zaman g\u00f6sterim ve sorgu talebiyle birlikte de\u011ferlendirin.<\/p>\n<h3><span id=\"Bir_sayfa_duserken_baska_sayfa_yukseliyorsa\">Bir sayfa d\u00fc\u015ferken ba\u015fka sayfa y\u00fckseliyorsa<\/span><\/h3>\n<p>Bu, Google&#8217;\u0131n ayn\u0131 konu i\u00e7in URL tercihini de\u011fi\u015ftirdi\u011fini g\u00f6sterebilir. Canonical etiketini, i\u00e7 ba\u011flant\u0131lar\u0131, ba\u015fl\u0131klar\u0131 ve i\u00e7erik \u00f6rt\u00fc\u015fmesini inceleyin. Bazen bu de\u011fi\u015fim teknik sorun de\u011fil, iki sayfan\u0131n tek bir g\u00fc\u00e7l\u00fc sayfada birle\u015ftirilmesi gerekti\u011finin i\u015faretidir.<\/p>\n<h2><span id=\"Arama_gorunumu_ve_arama_turlerini_atlamayin\">Arama g\u00f6r\u00fcn\u00fcm\u00fc ve arama t\u00fcrlerini atlamay\u0131n<\/span><\/h2>\n<p>Performans raporundaki arama t\u00fcr\u00fc filtresi, web, g\u00f6rsel, video veya haber sonu\u00e7lar\u0131n\u0131 ayr\u0131 incelemenizi sa\u011flar. G\u00f6rsel a\u011f\u0131rl\u0131kl\u0131 bir e-ticaret sitesinde web verisini tek ba\u015f\u0131na okumak, \u00fcr\u00fcn g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn bir k\u0131sm\u0131n\u0131 ka\u00e7\u0131rabilir.<\/p>\n<p>Arama g\u00f6r\u00fcn\u00fcm\u00fc filtresi, uygun oldu\u011funda zengin sonu\u00e7lar, i\u015f ilanlar\u0131, \u00fcr\u00fcn sonu\u00e7lar\u0131 veya di\u011fer \u00f6zel g\u00f6r\u00fcn\u00fcmler hakk\u0131nda fikir verir. Zengin sonu\u00e7 g\u00f6r\u00fcn\u00fcm\u00fcn\u00fcn bulunmas\u0131, her g\u00f6sterimde zengin kart \u00e7\u0131kaca\u011f\u0131 anlam\u0131na gelmez. \u0130\u015faretleme hatalar\u0131n\u0131 incelemek i\u00e7in Search Console&#8217;daki ilgili geli\u015ftirmeler raporuna da bak\u0131n.<\/p>\n<p>Yap\u0131sal veri eklemek tek ba\u015f\u0131na s\u0131ralama garantisi de\u011fildir. \u0130\u015faretleme i\u00e7erikle uyumlu olmal\u0131, zorunlu alanlar do\u011fru doldurulmal\u0131 ve sayfa kullan\u0131c\u0131ya ger\u00e7ekten fayda sa\u011flamal\u0131d\u0131r.<\/p>\n<h2><span id=\"Raporu_GA4_ve_is_hedefleriyle_birlestirin\">Raporu GA4 ve i\u015f hedefleriyle birle\u015ftirin<\/span><\/h2>\n<p>Search Console, Google Arama&#8217;daki t\u0131klamay\u0131 g\u00f6sterir. Kullan\u0131c\u0131n\u0131n sitede ne yapt\u0131\u011f\u0131n\u0131 tam olarak g\u00f6stermez. T\u0131klamadan sonra oturum s\u00fcresi, d\u00f6n\u00fc\u015f\u00fcm, form g\u00f6nderimi veya sat\u0131n alma gibi davran\u0131\u015flar\u0131 g\u00f6rmek i\u00e7in GA4 gerekir. <a href=\"https:\/\/www.dchost.com\/blog\/ga4-kurulumu-wordpress-woocommerce-olcumu\/\">GA4 kurulumu: Web sitenizi ad\u0131m ad\u0131m izleyin<\/a> ba\u015fl\u0131kl\u0131 i\u00e7erikte veri ak\u0131\u015f\u0131 ve temel olay kontrollerini ayr\u0131ca ele alm\u0131\u015ft\u0131m.<\/p>\n<p>\u0130ki sistemin say\u0131lar\u0131 birebir ayn\u0131 \u00e7\u0131kmaz. Search Console t\u0131klamay\u0131, GA4 ise kendi oturum ve ili\u015fkilendirme kurallar\u0131na g\u00f6re trafi\u011fi \u00f6l\u00e7er. Zaman dilimi, filtreler, onay y\u00f6netimi, reklam engelleyiciler ve oturum tan\u0131mlar\u0131 fark yaratabilir.<\/p>\n<p>Ben raporu \u015fu s\u0131rayla birle\u015ftiriyorum:<\/p>\n<ol>\n<li>Search Console&#8217;dan sorgu, sayfa, \u00fclke ve cihaz baz\u0131nda f\u0131rsat\u0131 buluyorum.<\/li>\n<li>GA4&#8217;te ilgili a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131n etkile\u015fim ve d\u00f6n\u00fc\u015f\u00fcm davran\u0131\u015f\u0131na bak\u0131yorum.<\/li>\n<li>Y\u00fcksek t\u0131klama ama d\u00fc\u015f\u00fck d\u00f6n\u00fc\u015f\u00fcm varsa sayfa niyeti, teklif ve kullan\u0131c\u0131 deneyimini inceliyorum.<\/li>\n<li>D\u00fc\u015f\u00fck t\u0131klama ama y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm varsa ba\u015fl\u0131k, a\u00e7\u0131klama ve g\u00f6r\u00fcn\u00fcrl\u00fck f\u0131rsat\u0131n\u0131 de\u011ferlendiriyorum.<\/li>\n<\/ol>\n<p>Birka\u00e7 kaliteli t\u0131klama, y\u00fczlerce ilgisiz ziyaret\u00e7iden daha de\u011ferlidir. Raporu yaln\u0131zca trafik yar\u0131\u015f\u0131na \u00e7evirmeyin.<\/p>\n<h2><span id=\"UTM_parametreleri_organik_raporu_bozar_mi\">UTM parametreleri organik raporu bozar m\u0131?<\/span><\/h2>\n<p>UTM parametreleri, kampanya trafi\u011fini GA4 i\u00e7inde ay\u0131rmak i\u00e7in kullan\u0131l\u0131r. Search Console ise Google Arama sonucundaki URL t\u0131klamalar\u0131n\u0131 temel al\u0131r; ayn\u0131 sayfan\u0131n parametreli ve parametresiz s\u00fcr\u00fcmleri raporlarda farkl\u0131 URL sat\u0131rlar\u0131 gibi g\u00f6r\u00fcnebilir.<\/p>\n<p>Kampanya ba\u011flant\u0131lar\u0131nda canonical, y\u00f6nlendirme ve parametre kullan\u0131m\u0131n\u0131 tutarl\u0131 tutun. Search Console&#8217;dan gelen organik t\u0131klamay\u0131 kampanya trafi\u011fiyle kar\u0131\u015ft\u0131rmamak i\u00e7in <a href=\"https:\/\/www.dchost.com\/blog\/utm-parametreleri-nedir-kampanya-takibi\/\">UTM parametreleri ve kampanya takibi rehberi<\/a> ile birlikte kontrol yapabilirsiniz.<\/p>\n<p>Bir destek biletinde m\u00fc\u015fteri, e-posta ba\u011flant\u0131s\u0131na ekledi\u011fi parametreli URL&#8217;nin Search Console&#8217;da ayr\u0131 sayfa olarak g\u00f6r\u00fcnmesini &#8220;Google yeni sayfa olu\u015fturdu&#8221; diye yorumlam\u0131\u015ft\u0131. Oysa sunucuda yeni dosya yoktu; yaln\u0131zca sorgu dizesi farkl\u0131yd\u0131. URL \u00f6rneklerini incelerken parametreleri g\u00f6zden ka\u00e7\u0131rmay\u0131n.<\/p>\n<h2><span id=\"Ben_raporu_incelerken_hangi_sirayi_izliyorum\">Ben raporu incelerken hangi s\u0131ray\u0131 izliyorum?<\/span><\/h2>\n<p>Her site i\u00e7in ayn\u0131 re\u00e7eteyi kullanm\u0131yorum, fakat ilk kontrol s\u0131ram genellikle de\u011fi\u015fmez:<\/p>\n<ol>\n<li>Tarih aral\u0131\u011f\u0131n\u0131 se\u00e7er ve \u00f6nceki d\u00f6nemle kar\u015f\u0131la\u015ft\u0131r\u0131r\u0131m.<\/li>\n<li>Toplam t\u0131klama, g\u00f6sterim, TO ve konum de\u011fi\u015fimini birlikte okurum.<\/li>\n<li>En \u00e7ok kaybeden ve en \u00e7ok kazanan sayfalar\u0131 ay\u0131r\u0131r\u0131m.<\/li>\n<li>Bu sayfalarda sorgu de\u011fi\u015fimini incelerim.<\/li>\n<li>Markal\u0131 ve markas\u0131z sorgular\u0131 ay\u0131r\u0131r\u0131m.<\/li>\n<li>Mobil ile masa\u00fcst\u00fc fark\u0131n\u0131 kontrol ederim.<\/li>\n<li>Gerekirse \u00fclke ve arama g\u00f6r\u00fcn\u00fcm\u00fc filtresi uygular\u0131m.<\/li>\n<li>Son bulguyu GA4&#8217;teki etkile\u015fim veya d\u00f6n\u00fc\u015f\u00fcm verisiyle s\u0131nar\u0131m.<\/li>\n<\/ol>\n<p>Bu s\u0131ra, raporu bir ekran g\u00f6r\u00fcnt\u00fcs\u00fcnden te\u015fhis arac\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcr. Her de\u011fi\u015fikli\u011fe ayn\u0131 g\u00fcn m\u00fcdahale etmem. \u00d6nce veri davran\u0131\u015f\u0131n\u0131n kal\u0131c\u0131 m\u0131, yoksa k\u0131sa s\u00fcreli mi oldu\u011funu anlamaya \u00e7al\u0131\u015f\u0131r\u0131m.<\/p>\n<h2><span id=\"Export_alirken_nelere_dikkat_edilmeli\">Export al\u0131rken nelere dikkat edilmeli?<\/span><\/h2>\n<p>Search Console aray\u00fcz\u00fc h\u0131zl\u0131 kontrol i\u00e7in yeterlidir; uzun d\u00f6nemli analizde d\u0131\u015fa aktarma daha kullan\u0131\u015fl\u0131 olur. Sorgu ve sayfa verilerini ayr\u0131 ayr\u0131 d\u0131\u015fa aktarabilir, tarihleri ve filtreleri dosyan\u0131n ad\u0131na yazabilirsiniz. \u00d6rne\u011fin <code>gsc-sorgular-2026-03-01_2026-03-28-mobil.csv<\/code> gibi bir ad, birka\u00e7 ay sonra dosyay\u0131 yeniden a\u00e7t\u0131\u011f\u0131n\u0131zda ba\u011flam\u0131 korur.<\/p>\n<p>Veri sat\u0131rlar\u0131n\u0131n s\u0131n\u0131rl\u0131 olabilece\u011fini unutmay\u0131n. \u00c7ok geni\u015f sitelerde t\u00fcm sorgular\u0131 tek seferde almak m\u00fcmk\u00fcn olmayabilir; filtreleri sayfa grubu, \u00fclke veya marka durumu \u00fczerinden daraltmak gerekir. Search Console API ile otomasyon yap\u0131labilir, fakat API de rapor g\u00f6r\u00fcn\u00fcm\u00fcndeki veri s\u0131n\u0131rlamalar\u0131n\u0131 sihirli bi\u00e7imde ortadan kald\u0131rmaz.<\/p>\n<p>\u00d6zellikle k\u00fc\u00e7\u00fck sitelerde gizlilik nedeniyle baz\u0131 nadir sorgular tek tek g\u00f6sterilmeyebilir. Toplam kart\u0131 ile tablo toplam\u0131n\u0131n tam e\u015fle\u015fmemesi her zaman veri hatas\u0131 de\u011fildir.<\/p>\n<h2><span id=\"Rapordan_cikan_isi_nasil_onceliklendiririm\">Rapordan \u00e7\u0131kan i\u015fi nas\u0131l \u00f6nceliklendiririm?<\/span><\/h2>\n<p>Her d\u00fc\u015f\u00fc\u015f i\u00e7in yeni i\u00e7erik yazmak ya da her d\u00fc\u015f\u00fck TO&#8217;da ba\u015fl\u0131\u011f\u0131 de\u011fi\u015ftirmek do\u011fru de\u011fildir. F\u0131rsatlar\u0131 \u00fc\u00e7 gruba ay\u0131r\u0131r\u0131m:<\/p>\n<ul>\n<li><strong>H\u0131zl\u0131 iyile\u015ftirme:<\/strong> \u0130yi konumda olup d\u00fc\u015f\u00fck TO alan sayfalar\u0131n ba\u015fl\u0131k, a\u00e7\u0131klama ve i\u00e7erik giri\u015fini g\u00f6zden ge\u00e7irmek.<\/li>\n<li><strong>\u0130\u00e7erik f\u0131rsat\u0131:<\/strong> G\u00f6sterimi artan ama kapsam\u0131 yetersiz sorgular i\u00e7in yeni b\u00f6l\u00fcm veya ayr\u0131 sayfa planlamak.<\/li>\n<li><strong>Teknik inceleme:<\/strong> \u00c7ok say\u0131da URL&#8217;de ayn\u0131 anda d\u00fc\u015f\u00fc\u015f varsa indeksleme, canonical, robots.txt, sunucu eri\u015fimi ve performans kontrollerine ge\u00e7mek.<\/li>\n<\/ul>\n<p>Hosting kaynakl\u0131 gecikmeler de organik g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc etkileyebilir, fakat her dalgalanmay\u0131 sunucuya ba\u011flamay\u0131n. <a href=\"https:\/\/www.dchost.com\/blog\/hosting-ve-seo-iliskisi-gercekler-ve-efsaneler\/\">Hosting ve SEO ili\u015fkisi: Ger\u00e7ekler ve efsaneler<\/a> ba\u015fl\u0131kl\u0131 i\u00e7erikte de vurgulad\u0131\u011f\u0131m gibi, altyap\u0131 \u00f6nemli olsa da i\u00e7erik niyeti, teknik eri\u015filebilirlik ve kullan\u0131c\u0131 davran\u0131\u015f\u0131 birlikte de\u011ferlendirilir.<\/p>\n<p>Benim evdeki Proxmox test ortam\u0131mda ayn\u0131 WordPress sayfas\u0131n\u0131 farkl\u0131 eklenti ve cache ayarlar\u0131yla a\u00e7t\u0131\u011f\u0131mda sonu\u00e7lar\u0131n de\u011fi\u015fti\u011fini defalarca g\u00f6rd\u00fcm. Bu y\u00fczden canl\u0131 sitede de\u011fi\u015fiklik yapmadan \u00f6nce loglar\u0131, cache katman\u0131n\u0131 ve \u00f6l\u00e7\u00fcm kodlar\u0131n\u0131 kontrol ederim. Search Console belirtinin yerini g\u00f6sterir; k\u00f6k nedeni bulmak i\u00e7in sayfay\u0131 ve sistemi ayr\u0131ca incelemek gerekir.<\/p>\n<h2><span id=\"Sik_Sorulan_Sorular\">S\u0131k Sorulan Sorular<\/span><\/h2>\n<h3><span id=\"Google_Search_Console_performans_raporu_ne_kadar_surede_guncellenir\">Google Search Console performans raporu ne kadar s\u00fcrede g\u00fcncellenir?<\/span><\/h3>\n<p>Veriler anl\u0131k de\u011fildir; raporda son g\u00fcnlere ait bilgiler gecikmeli g\u00f6r\u00fcnebilir. G\u00fcnl\u00fck k\u00fc\u00e7\u00fck oynamalar yerine yeterli tarih aral\u0131\u011f\u0131ndaki e\u011filime bakmak daha sa\u011fl\u0131kl\u0131 olur.<\/p>\n<h3><span id=\"Search_Console8217daki_ortalama_konum_neden_Google8217da_gordugum_sirayla_ayni_degil\">Search Console&#8217;daki ortalama konum neden Google&#8217;da g\u00f6rd\u00fc\u011f\u00fcm s\u0131rayla ayn\u0131 de\u011fil?<\/span><\/h3>\n<p>Ortalama konum, farkl\u0131 sorgu, kullan\u0131c\u0131, cihaz ve g\u00f6sterimlerin a\u011f\u0131rl\u0131kl\u0131 ortalamas\u0131d\u0131r. Arama sonu\u00e7lar\u0131 konuma, ge\u00e7mi\u015fe, cihaza ve sonu\u00e7 t\u00fcrlerine g\u00f6re de\u011fi\u015febildi\u011fi i\u00e7in kendi araman\u0131z rapordaki tek bir g\u00f6sterimi temsil etmez.<\/p>\n<h3><span id=\"Gosterimler_artarken_tiklamalar_neden_azalir\">G\u00f6sterimler artarken t\u0131klamalar neden azal\u0131r?<\/span><\/h3>\n<p>Sayfan\u0131z daha fazla sorguda fakat daha d\u00fc\u015f\u00fck konumlarda g\u00f6r\u00fcnmeye ba\u015flam\u0131\u015f olabilir. Ba\u015fl\u0131k ve a\u00e7\u0131klaman\u0131n rekabet\u00e7i olmamas\u0131, arama niyetinin de\u011fi\u015fmesi veya sonu\u00e7 sayfas\u0131nda reklam ve \u00f6zel alanlar\u0131n artmas\u0131 da TO&#8217;yu d\u00fc\u015f\u00fcrebilir.<\/p>\n<h3><span id=\"Search_Console_verileri_GA4_ile_neden_ayni_cikmiyor\">Search Console verileri GA4 ile neden ayn\u0131 \u00e7\u0131km\u0131yor?<\/span><\/h3>\n<p>Search Console Google Arama&#8217;daki t\u0131klamay\u0131, GA4 ise kendi oturum ve ili\u015fkilendirme kurallar\u0131yla site davran\u0131\u015f\u0131n\u0131 \u00f6l\u00e7er. Zaman dilimi, filtreler, izin tercihleri ve \u00f6l\u00e7\u00fcm gecikmeleri iki sistem aras\u0131nda fark olu\u015fturabilir.<\/p>\n<p>Benim ilk bakt\u0131\u011f\u0131m yer her zaman toplam trafik de\u011fil, de\u011fi\u015fimin hangi sorgu ve sayfalardan geldi\u011fidir. Birka\u00e7 filtreyle bu ayr\u0131m\u0131 yapmak, saatlerce yanl\u0131\u015f say\u0131y\u0131 yorumlamaktan daha de\u011ferlidir.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Google Search Console performans raporundaki metrikleri, filtreleri ve kar\u015f\u0131la\u015ft\u0131rmalar\u0131 kullanarak SEO verilerini do\u011fru yorumlama.<\/p>\n","protected":false},"author":4,"featured_media":5128,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[456,450,455,454,272],"class_list":["post-5132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-arama-analizi","tag-google-search-console","tag-organik-trafik","tag-performans-raporu","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/posts\/5132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/comments?post=5132"}],"version-history":[{"count":1,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/posts\/5132\/revisions"}],"predecessor-version":[{"id":5134,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/posts\/5132\/revisions\/5134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/media\/5128"}],"wp:attachment":[{"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/media?parent=5132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/categories?post=5132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/tags?post=5132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}