{"id":3508,"date":"2025-12-27T18:51:28","date_gmt":"2025-12-27T15:51:28","guid":{"rendered":"https:\/\/www.dchost.com\/blog\/e-posta-icin-ayri-gonderim-alan-adi-kullanmak-transactional-ve-pazarlama-e-postalari-icin-dogru-domain-ve-dns-stratejisi\/"},"modified":"2025-12-27T18:51:28","modified_gmt":"2025-12-27T15:51:28","slug":"e-posta-icin-ayri-gonderim-alan-adi-kullanmak-transactional-ve-pazarlama-e-postalari-icin-dogru-domain-ve-dns-stratejisi","status":"publish","type":"post","link":"https:\/\/www.dchost.com\/blog\/e-posta-icin-ayri-gonderim-alan-adi-kullanmak-transactional-ve-pazarlama-e-postalari-icin-dogru-domain-ve-dns-stratejisi\/","title":{"rendered":"E\u2011Posta \u0130\u00e7in Ayr\u0131 G\u00f6nderim Alan Ad\u0131 Kullanmak: Transactional ve Pazarlama E\u2011postalar\u0131 \u0130\u00e7in Do\u011fru Domain ve DNS Stratejisi"},"content":{"rendered":"<div class=\"dchost-blog-content-wrapper\"><p>E\u2011posta teslim edilebilirli\u011fi bug\u00fcn h\u00e2l\u00e2 en \u00e7ok yanl\u0131\u015f anla\u015f\u0131lan konulardan biri. \u00c7o\u011fu i\u015fletme, t\u00fcm e\u2011postalar\u0131n\u0131 tek bir alan ad\u0131ndan ve tek bir IP\u2019den g\u00f6ndermeye devam ediyor; ta ki sipari\u015f mailleri m\u00fc\u015fteriye ula\u015fmamaya, kampanya b\u00fcltenleri topluca spam klas\u00f6r\u00fcne d\u00fc\u015fmeye ba\u015flayana kadar. Oysa do\u011fru kurgulanm\u0131\u015f bir <strong>ayr\u0131 g\u00f6nderim alan ad\u0131<\/strong> ve DNS stratejisiyle, hem transactional (i\u015flem\/sistem) e\u2011postalar\u0131n\u0131z\u0131 hem de pazarlama\/b\u00fclten g\u00f6nderilerinizi \u00e7ok daha kontroll\u00fc y\u00f6netebilirsiniz.<\/p>\n<p>Bu yaz\u0131da, DCHost ekibi olarak sahada s\u0131k\u00e7a kurdu\u011fumuz yap\u0131lardan yola \u00e7\u0131karak, transactional ve pazarlama e\u2011postalar\u0131 i\u00e7in domain mimarisi, DNS kay\u0131tlar\u0131, itibar (reputation) y\u00f6netimi ve bar\u0131nd\u0131rma taraf\u0131nda dikkat etmeniz gerekenleri ad\u0131m ad\u0131m anlataca\u011f\u0131z. Subdomain mi kullanmal\u0131s\u0131n\u0131z, yoksa tamamen ayr\u0131 bir alan ad\u0131 m\u0131? SPF, DKIM, DMARC ve PTR kay\u0131tlar\u0131n\u0131 nas\u0131l kurgulamal\u0131s\u0131n\u0131z? Pazarlama mailleri kara listeye girerse kurumsal alan ad\u0131n\u0131z\u0131 nas\u0131l korursunuz? T\u00fcm bu sorular\u0131n teknik ama anla\u015f\u0131l\u0131r yan\u0131tlar\u0131n\u0131 birlikte netle\u015ftirece\u011fiz.<\/p>\n<div id=\"toc_container\" class=\"toc_transparent no_bullets\"><p class=\"toc_title\">\u0130&ccedil;indekiler<\/p><ul class=\"toc_list\"><li><a href=\"#Neden_Ayri_Gonderim_Alan_Adi_Dusunmelisiniz\"><span class=\"toc_number toc_depth_1\">1<\/span> Neden Ayr\u0131 G\u00f6nderim Alan Ad\u0131 D\u00fc\u015f\u00fcnmelisiniz?<\/a><\/li><li><a href=\"#Transactional_ve_Pazarlama_Epostalarini_Neden_Ayirmali\"><span class=\"toc_number toc_depth_1\">2<\/span> Transactional ve Pazarlama E\u2011postalar\u0131n\u0131 Neden Ay\u0131rmal\u0131?<\/a><\/li><li><a href=\"#Gonderim_Alan_Adi_Secimi_Alt_Alan_Adi_mi_Ayri_Domain_mi\"><span class=\"toc_number toc_depth_1\">3<\/span> G\u00f6nderim Alan Ad\u0131 Se\u00e7imi: Alt Alan Ad\u0131 m\u0131, Ayr\u0131 Domain mi?<\/a><ul><li><a href=\"#1_Ana_alan_adindan_dogrudan_gonderim\"><span class=\"toc_number toc_depth_2\">3.1<\/span> 1) Ana alan ad\u0131ndan do\u011frudan g\u00f6nderim<\/a><\/li><li><a href=\"#2_Alt_alan_adi_subdomain_uzerinden_gonderim\"><span class=\"toc_number toc_depth_2\">3.2<\/span> 2) Alt alan ad\u0131 (subdomain) \u00fczerinden g\u00f6nderim<\/a><\/li><li><a href=\"#3_Tamamen_ayri_alan_adi_ile_gonderim\"><span class=\"toc_number toc_depth_2\">3.3<\/span> 3) Tamamen ayr\u0131 alan ad\u0131 ile g\u00f6nderim<\/a><\/li><\/ul><\/li><li><a href=\"#DNS_Temelleri_Gonderim_Alaniniz_Icin_Zorunlu_Kayitlar\"><span class=\"toc_number toc_depth_1\">4<\/span> DNS Temelleri: G\u00f6nderim Alan\u0131n\u0131z \u0130\u00e7in Zorunlu Kay\u0131tlar<\/a><ul><li><a href=\"#1_MX_kayitlari\"><span class=\"toc_number toc_depth_2\">4.1<\/span> 1) MX kay\u0131tlar\u0131<\/a><\/li><li><a href=\"#2_SPF_kaydi\"><span class=\"toc_number toc_depth_2\">4.2<\/span> 2) SPF kayd\u0131<\/a><\/li><li><a href=\"#3_DKIM_kaydi\"><span class=\"toc_number toc_depth_2\">4.3<\/span> 3) DKIM kayd\u0131<\/a><\/li><li><a href=\"#4_DMARC_kaydi\"><span class=\"toc_number toc_depth_2\">4.4<\/span> 4) DMARC kayd\u0131<\/a><\/li><li><a href=\"#5_PTR_Reverse_DNS_kaydi\"><span class=\"toc_number toc_depth_2\">4.5<\/span> 5) PTR (Reverse DNS) kayd\u0131<\/a><\/li><li><a href=\"#6_Izleme_takip_ve_bounce_alanlari_icin_CNAMETXT\"><span class=\"toc_number toc_depth_2\">4.6<\/span> 6) \u0130zleme, takip ve bounce alanlar\u0131 i\u00e7in CNAME\/TXT<\/a><\/li><\/ul><\/li><li><a href=\"#Transactional_Epostalar_Icin_Ornek_Domain_ve_DNS_Stratejisi\"><span class=\"toc_number toc_depth_1\">5<\/span> Transactional E\u2011postalar \u0130\u00e7in \u00d6rnek Domain ve DNS Stratejisi<\/a><\/li><li><a href=\"#Pazarlama_ve_Bulten_Epostalari_Icin_Ornek_Domain_ve_DNS_Stratejisi\"><span class=\"toc_number toc_depth_1\">6<\/span> Pazarlama ve B\u00fclten E\u2011postalar\u0131 \u0130\u00e7in \u00d6rnek Domain ve DNS Stratejisi<\/a><ul><li><a href=\"#Pazarlama_icin_alt_alan_adi_ornegi\"><span class=\"toc_number toc_depth_2\">6.1<\/span> Pazarlama i\u00e7in alt alan ad\u0131 \u00f6rne\u011fi<\/a><\/li><li><a href=\"#Ayri_domain_ile_pazarlama\"><span class=\"toc_number toc_depth_2\">6.2<\/span> Ayr\u0131 domain ile pazarlama<\/a><\/li><\/ul><\/li><li><a href=\"#Hosting_ve_Altyapi_Tarafi_DCHost_ile_Pratik_Yaklasim\"><span class=\"toc_number toc_depth_1\">7<\/span> Hosting ve Altyap\u0131 Taraf\u0131: DCHost ile Pratik Yakla\u015f\u0131m<\/a><\/li><li><a href=\"#Operasyonel_Ipuclari_Izleme_Loglar_ve_Itibar_Yonetimi\"><span class=\"toc_number toc_depth_1\">8<\/span> Operasyonel \u0130pu\u00e7lar\u0131: \u0130zleme, Loglar ve \u0130tibar Y\u00f6netimi<\/a><\/li><li><a href=\"#Sik_Yapilan_Hatalar_ve_Kacinma_Yollari\"><span class=\"toc_number toc_depth_1\">9<\/span> S\u0131k Yap\u0131lan Hatalar ve Ka\u00e7\u0131nma Yollar\u0131<\/a><\/li><li><a href=\"#Sonuc_ve_Yol_Haritasi_Adim_Adim_Uygulanabilir_Plan\"><span class=\"toc_number toc_depth_1\">10<\/span> Sonu\u00e7 ve Yol Haritas\u0131: Ad\u0131m Ad\u0131m Uygulanabilir Plan<\/a><\/li><\/ul><\/div>\n<h2><span id=\"Neden_Ayri_Gonderim_Alan_Adi_Dusunmelisiniz\">Neden Ayr\u0131 G\u00f6nderim Alan Ad\u0131 D\u00fc\u015f\u00fcnmelisiniz?<\/span><\/h2>\n<p>Tek alan ad\u0131 ve tek IP ile her t\u00fcr e\u2011postay\u0131 g\u00f6ndermek ba\u015fta pratik g\u00f6r\u00fcn\u00fcr; ancak \u00f6l\u00e7ek b\u00fcy\u00fcd\u00fck\u00e7e \u015fu sorunlar ka\u00e7\u0131n\u0131lmaz h\u00e2le gelir:<\/p>\n<ul>\n<li><strong>\u0130tibar\u0131n kar\u0131\u015fmas\u0131:<\/strong> Pazarlama kampanyalar\u0131 yo\u011fun \u015fik\u00e2yet (spam report) al\u0131rsa, ayn\u0131 alan ad\u0131n\u0131 kullanan sipari\u015f onay\u0131 ve \u015fifre s\u0131f\u0131rlama mailleri de etkilenir.<\/li>\n<li><strong>Hata ay\u0131klaman\u0131n zorla\u015fmas\u0131:<\/strong> Farkl\u0131 t\u00fcr e\u2011postalar\u0131n bounce oranlar\u0131n\u0131, spam \u015fik\u00e2yetlerini ve a\u00e7\u0131lma oranlar\u0131n\u0131 ayr\u0131 ayr\u0131 takip etmek g\u00fc\u00e7le\u015fir.<\/li>\n<li><strong>Riskin tek sepette toplanmas\u0131:<\/strong> Bir kara liste (blacklist) kayd\u0131 veya yanl\u0131\u015f SPF\/DKIM yap\u0131land\u0131rmas\u0131, t\u00fcm e\u2011posta trafi\u011finizi ayn\u0131 anda vurur.<\/li>\n<li><strong>Uyumluluk ve g\u00fcvenlik gereksinimleri:<\/strong> \u00d6zellikle finans, e\u2011ticaret ve SaaS uygulamalar\u0131nda, kritik transactional e\u2011postalar\u0131n daha s\u0131k\u0131 g\u00fcvenlik (TLS zorunlulu\u011fu, DMARC p=reject vb.) alt\u0131nda olmas\u0131 istenir.<\/li>\n<\/ul>\n<p>\u0130\u015fte bu y\u00fczden pek \u00e7ok olgun e\u2011posta altyap\u0131s\u0131, transactional ve pazarlama e\u2011postalar\u0131n\u0131 <strong>farkl\u0131 alan adlar\u0131 veya alt alan adlar\u0131<\/strong> \u00fczerinden g\u00f6nderir. B\u00f6ylece itibar ayr\u0131\u015f\u0131r, sorun ya\u015fanan tarafta de\u011fi\u015fiklik yapmak kolayla\u015f\u0131r ve ana markan\u0131z\u0131n alan ad\u0131n\u0131 olas\u0131 hatalardan korumu\u015f olursunuz.<\/p>\n<h2><span id=\"Transactional_ve_Pazarlama_Epostalarini_Neden_Ayirmali\">Transactional ve Pazarlama E\u2011postalar\u0131n\u0131 Neden Ay\u0131rmal\u0131?<\/span><\/h2>\n<p>\u00d6nce bu iki e\u2011posta t\u00fcr\u00fcn\u00fcn davran\u0131\u015f\u0131n\u0131 netle\u015ftirelim:<\/p>\n<ul>\n<li><strong>Transactional e\u2011postalar:<\/strong> Sipari\u015f onay\u0131, fatura, \u015fifre s\u0131f\u0131rlama, g\u00fcvenlik uyar\u0131lar\u0131, bildirim mailleri gibi; kullan\u0131c\u0131 bir aksiyon ald\u0131\u011f\u0131 i\u00e7in tetiklenen mesajlard\u0131r. Kullan\u0131c\u0131 bu mailleri bekler, a\u00e7\u0131lma oran\u0131 y\u00fcksektir, \u015fik\u00e2yet oran\u0131 d\u00fc\u015f\u00fckt\u00fcr.<\/li>\n<li><strong>Pazarlama \/ b\u00fclten e\u2011postalar\u0131:<\/strong> Kampanyalar, indirim duyurular\u0131, haber b\u00fcltenleri, \u00fcr\u00fcn \u00f6nerileri vb. G\u00f6nderim hacmi dalgal\u0131d\u0131r, kullan\u0131c\u0131 bazen bu mailleri istemez ve spam i\u015fareti verme oran\u0131 daha y\u00fcksektir.<\/li>\n<\/ul>\n<p>Bu iki grubun <strong>kar\u0131\u015fmas\u0131n\u0131n ba\u015fl\u0131ca riskleri<\/strong> \u015funlard\u0131r:<\/p>\n<ul>\n<li>Pazarlama taraf\u0131ndaki y\u00fcksek \u015fik\u00e2yet oranlar\u0131, ayn\u0131 alan ad\u0131n\u0131 kullanan transactional maillerin de g\u00fcven skorunu d\u00fc\u015f\u00fcr\u00fcr.<\/li>\n<li>Bir kampanya s\u0131ras\u0131nda k\u0131sa s\u00fcrede \u00e7ok b\u00fcy\u00fck hacimde e\u2011posta g\u00f6nderirseniz, sa\u011flay\u0131c\u0131lar (Gmail, Outlook vb.) ge\u00e7ici rate limit uygulayabilir; bu da kritik i\u015flem maillerini geciktirebilir.<\/li>\n<li>Bir yanl\u0131\u015f yap\u0131land\u0131rma (\u00f6rne\u011fin hatal\u0131 bir SPF kayd\u0131) her iki t\u00fcr e\u2011posta i\u00e7in de an\u0131nda teslim problemleri yarat\u0131r.<\/li>\n<\/ul>\n<p>Bu nedenle, en az\u0131ndan <strong>domain seviyesinde bir ayr\u0131m<\/strong> yapmak uzun vadede hayat kurtar\u0131r. \u00d6rne\u011fin:<\/p>\n<ul>\n<li>Transactional i\u00e7in: <strong>mail.ornekfirma.com<\/strong><\/li>\n<li>Pazarlama i\u00e7in: <strong>news.ornekfirma.com<\/strong> veya <strong>ornekfirmamail.com<\/strong><\/li>\n<\/ul>\n<p>Bu ayr\u0131m\u0131 yapt\u0131ktan sonra, her bir alan ad\u0131\/alt alan ad\u0131 \u00fczerinde ayr\u0131 SPF, DKIM, DMARC ve hatta IP itibar stratejisi kurgulayabilirsiniz.<\/p>\n<h2><span id=\"Gonderim_Alan_Adi_Secimi_Alt_Alan_Adi_mi_Ayri_Domain_mi\">G\u00f6nderim Alan Ad\u0131 Se\u00e7imi: Alt Alan Ad\u0131 m\u0131, Ayr\u0131 Domain mi?<\/span><\/h2>\n<p>\u015eimdi en kritik soruya gelelim: Ayr\u0131 g\u00f6nderim alan ad\u0131n\u0131 nas\u0131l konumland\u0131racaks\u0131n\u0131z? \u00dc\u00e7 temel model var:<\/p>\n<h3><span id=\"1_Ana_alan_adindan_dogrudan_gonderim\">1) Ana alan ad\u0131ndan do\u011frudan g\u00f6nderim<\/span><\/h3>\n<p>\u00d6rnek: <strong>info@ornekfirma.com<\/strong>, <strong>noreply@ornekfirma.com<\/strong><\/p>\n<ul>\n<li>Kurulum en basit olan modeldir.<\/li>\n<li>K\u00fc\u00e7\u00fck hacimli sitelerde ve sadece temel transactional e\u2011posta g\u00f6nderen projelerde kabul edilebilir.<\/li>\n<li>Pazarlama e\u2011postalar\u0131n\u0131 da buradan g\u00f6ndermek, orta vadede ana alan ad\u0131n\u0131z\u0131n itibar\u0131n\u0131 y\u0131pratma riski ta\u015f\u0131r.<\/li>\n<\/ul>\n<p>Biz DCHost taraf\u0131nda, sadece i\u015flem\/sistem mailleri varsa ve g\u00f6nderim hacmi d\u00fc\u015f\u00fckse bu modeli tolere edilebilir buluyoruz; ancak pazarlama i\u015fin i\u00e7ine giriyorsa mutlaka ayr\u0131\u015ft\u0131rmay\u0131 \u00f6neriyoruz.<\/p>\n<h3><span id=\"2_Alt_alan_adi_subdomain_uzerinden_gonderim\">2) Alt alan ad\u0131 (subdomain) \u00fczerinden g\u00f6nderim<\/span><\/h3>\n<p>\u00d6rnek:<\/p>\n<ul>\n<li>Transactional: <strong>no-reply@mail.ornekfirma.com<\/strong><\/li>\n<li>Pazarlama: <strong>kampanya@news.ornekfirma.com<\/strong><\/li>\n<\/ul>\n<p>Avantajlar\u0131:<\/p>\n<ul>\n<li>Markan\u0131zla tutarl\u0131 kal\u0131rs\u0131n\u0131z (kullan\u0131c\u0131 <em>ornekfirma.com<\/em> alan ad\u0131n\u0131 g\u00f6rmeye devam eder).<\/li>\n<li>Her alt alan i\u00e7in ayr\u0131 SPF, DKIM, DMARC, hatta ayr\u0131 IP havuzu kullanabilirsiniz.<\/li>\n<li>Bir alt alan kara listeye girse bile, di\u011fer alt alanlar\u0131 ve ana alan\u0131 koruma \u015fans\u0131n\u0131z artar.<\/li>\n<\/ul>\n<p>Genellikle en dengeli ve tavsiye etti\u011fimiz mimari budur. Kurumsal sitelerde, e\u2011ticaret ve SaaS projelerinde hem g\u00fcvenlik hem itibar y\u00f6netimi a\u00e7\u0131s\u0131ndan ideal bir orta yol sunar.<\/p>\n<h3><span id=\"3_Tamamen_ayri_alan_adi_ile_gonderim\">3) Tamamen ayr\u0131 alan ad\u0131 ile g\u00f6nderim<\/span><\/h3>\n<p>\u00d6rnek:<\/p>\n<ul>\n<li>Transactional: <strong>no-reply@ornekfirmasistem.com<\/strong><\/li>\n<li>Pazarlama: <strong>bulten@ornekfirmamail.com<\/strong><\/li>\n<\/ul>\n<p>Bu model en y\u00fcksek izolasyonu sa\u011flar; fakat marka alg\u0131s\u0131 ve y\u00f6netim karma\u015f\u0131kl\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan dikkatli planlanmal\u0131d\u0131r:<\/p>\n<ul>\n<li>Pazarlama i\u00e7in agresif testler yapman\u0131z gerekiyorsa (farkl\u0131 g\u00f6nderim hacimleri, A\/B testleri, yeni IP\u2019ler denemek vb.) ayr\u0131 domain i\u015finizi kolayla\u015ft\u0131r\u0131r.<\/li>\n<li>Kullan\u0131c\u0131 taraf\u0131nda &#8220;Bu ger\u00e7ekten ayn\u0131 \u015firket mi?&#8221; sorusunu do\u011furmamak i\u00e7in, i\u00e7erikte ve <em>From<\/em> ad\u0131nda markan\u0131z\u0131 net vurgulaman\u0131z gerekir.<\/li>\n<li>DNS, SSL ve bar\u0131nd\u0131rma taraf\u0131nda ekstra y\u00f6netim y\u00fck\u00fc getirir.<\/li>\n<\/ul>\n<p>\u00d6zetle:<\/p>\n<ul>\n<li><strong>K\u00fc\u00e7\u00fck hacim + sadece transactional:<\/strong> Ana domain veya tek bir subdomain yeterli olabilir.<\/li>\n<li><strong>Transactional + orta seviye pazarlama:<\/strong> Farkl\u0131 subdomain\u2019ler en mant\u0131kl\u0131 se\u00e7imdir.<\/li>\n<li><strong>Y\u00fcksek hacimli, agresif pazarlama:<\/strong> Pazarlama i\u00e7in ayr\u0131 domain + transactional i\u00e7in daha korunakl\u0131 bir subdomain \u00f6nerilir.<\/li>\n<\/ul>\n<h2><span id=\"DNS_Temelleri_Gonderim_Alaniniz_Icin_Zorunlu_Kayitlar\">DNS Temelleri: G\u00f6nderim Alan\u0131n\u0131z \u0130\u00e7in Zorunlu Kay\u0131tlar<\/span><\/h2>\n<p>Ayr\u0131 g\u00f6nderim alan ad\u0131 belirledikten sonra i\u015fin as\u0131l kritik k\u0131sm\u0131 DNS taraf\u0131. A\u015fa\u011f\u0131daki kay\u0131tlar, modern e\u2011posta teslim edilebilirli\u011fi i\u00e7in olmazsa olmaz:<\/p>\n<h3><span id=\"1_MX_kayitlari\">1) MX kay\u0131tlar\u0131<\/span><\/h3>\n<p><strong>MX (Mail Exchanger)<\/strong> kay\u0131tlar\u0131, alan ad\u0131n\u0131za gelen e\u2011postalar\u0131n hangi sunucuya teslim edilece\u011fini belirtir. Sadece g\u00f6nderim yap\u0131yorsan\u0131z bile, bounce (geri d\u00f6n\u00fc\u015f), cevap ve hata maillerinin nereye gidece\u011fini tan\u0131mlamak i\u00e7in MX kayd\u0131 \u00f6nemlidir.<\/p>\n<p>DNS kavramlar\u0131na yabanc\u0131ysan\u0131z, \u00f6ncelikle <a href=\"https:\/\/www.dchost.com\/blog\/dns-kayitlari-adan-zye-a-aaaa-cname-mx-txt-srv-caa-ve-sizi-yakan-o-kucuk-hatalar\/\">DNS kay\u0131tlar\u0131 A\u2019dan Z\u2019ye rehberimize<\/a> g\u00f6z atman\u0131z\u0131 \u00f6neririz.<\/p>\n<h3><span id=\"2_SPF_kaydi\">2) SPF kayd\u0131<\/span><\/h3>\n<p><strong>SPF (Sender Policy Framework)<\/strong>, hangi IP adreslerinin sizin ad\u0131n\u0131za e\u2011posta g\u00f6ndermeye yetkili oldu\u011funu tan\u0131mlar. Yanl\u0131\u015f veya eksik SPF, spam klas\u00f6r\u00fcne d\u00fc\u015fmenin en yayg\u0131n sebeplerinden biridir.<\/p>\n<p>SPF\u2019yi do\u011fru kurmak i\u00e7in \u015fu yaz\u0131y\u0131 mutlaka okuman\u0131z\u0131 tavsiye ederiz: <a href=\"https:\/\/www.dchost.com\/blog\/spf-dkim-dmarc-ve-rdns-ile-e-posta-teslim-edilebilirligini-nasil-adim-adim-yukseltirsin\/\">SPF, DKIM, DMARC ve rDNS ile e\u2011posta teslim edilebilirli\u011fini ad\u0131m ad\u0131m y\u00fckseltmek<\/a>.<\/p>\n<h3><span id=\"3_DKIM_kaydi\">3) DKIM kayd\u0131<\/span><\/h3>\n<p><strong>DKIM (DomainKeys Identified Mail)<\/strong>, e\u2011postalar\u0131n\u0131za kriptografik bir imza ekleyerek, mesaj\u0131n g\u00f6nderim s\u0131ras\u0131nda de\u011fi\u015ftirilip de\u011fi\u015ftirilmedi\u011fini ve ger\u00e7ekten ilgili alan ad\u0131ndan \u00e7\u0131k\u0131p \u00e7\u0131kmad\u0131\u011f\u0131n\u0131 do\u011frular. Ayr\u0131 g\u00f6nderim alan\u0131 kullan\u0131yorsan\u0131z, her alan\/subdomain i\u00e7in <strong>ayr\u0131 DKIM anahtar\u0131<\/strong> \u00fcretmeniz \u00f6nerilir.<\/p>\n<h3><span id=\"4_DMARC_kaydi\">4) DMARC kayd\u0131<\/span><\/h3>\n<p><strong>DMARC<\/strong>, SPF ve DKIM sonu\u00e7lar\u0131n\u0131 bir politika \u00e7er\u00e7evesinde birle\u015ftirir ve al\u0131c\u0131 sunuculara sahtek\u00e2rl\u0131k (spoofing) \u015f\u00fcphesi durumunda ne yapmalar\u0131 gerekti\u011fini s\u00f6yler (none, quarantine, reject). Transactional alan\u0131n\u0131z i\u00e7in s\u0131k\u0131 bir <code>p=reject<\/code>, pazarlama alan\u0131n\u0131z i\u00e7in ba\u015flang\u0131\u00e7ta daha yumu\u015fak bir <code>p=none<\/code> veya <code>p=quarantine<\/code> politikas\u0131 ile ba\u015flayabilirsiniz.<\/p>\n<h3><span id=\"5_PTR_Reverse_DNS_kaydi\">5) PTR (Reverse DNS) kayd\u0131<\/span><\/h3>\n<p>G\u00f6nderen IP\u2019nizin <strong>PTR (reverse DNS)<\/strong> kayd\u0131, IP \u2192 alan ad\u0131 e\u015flemesini yapar. Bir\u00e7ok al\u0131c\u0131, PTR kayd\u0131 olmayan veya anlams\u0131z bir host ad\u0131na i\u015faret eden IP\u2019leri g\u00fcvensiz kabul eder.<\/p>\n<p>VPS veya <a href=\"https:\/\/www.dchost.com\/tr\/fiziksel-sunucu\">dedicated sunucu<\/a> \u00fczerinde kendi MTA\u2019n\u0131z\u0131 kuruyorsan\u0131z, <a href=\"https:\/\/www.dchost.com\/blog\/ptr-reverse-dns-kaydi-vps-ipniz-icin-dogru-ayar-ve-e-posta-teslimine-etkisi\/\">PTR (reverse DNS) kayd\u0131 ve teslimata etkisi<\/a> rehberimizi mutlaka inceleyin.<\/p>\n<h3><span id=\"6_Izleme_takip_ve_bounce_alanlari_icin_CNAMETXT\">6) \u0130zleme, takip ve bounce alanlar\u0131 i\u00e7in CNAME\/TXT<\/span><\/h3>\n<p>Pazarlama taraf\u0131nda kulland\u0131\u011f\u0131n\u0131z e\u2011posta servisleri genellikle ek CNAME kay\u0131tlar\u0131 ister:<\/p>\n<ul>\n<li>Takip (tracking) linkleri i\u00e7in: <strong>click.ornekfirma.com<\/strong><\/li>\n<li>G\u00f6rsel ve dosya sunumu i\u00e7in: <strong>img.ornekfirma.com<\/strong><\/li>\n<li>Bounce y\u00f6netimi i\u00e7in \u00f6zel subdomain\u2019ler: <strong>bounce.news.ornekfirma.com<\/strong><\/li>\n<\/ul>\n<p>Bu kay\u0131tlar sayesinde hem markal\u0131 linkler kullan\u0131r, hem de itibar ve \u00f6l\u00e7\u00fcmlemeyi daha net y\u00f6netirsiniz.<\/p>\n<h2><span id=\"Transactional_Epostalar_Icin_Ornek_Domain_ve_DNS_Stratejisi\">Transactional E\u2011postalar \u0130\u00e7in \u00d6rnek Domain ve DNS Stratejisi<\/span><\/h2>\n<p>Kritik i\u015flem mailleriniz (sipari\u015f, fatura, g\u00fcvenlik uyar\u0131s\u0131 vb.) i\u00e7in \u00f6nerdi\u011fimiz tipik mimari \u015f\u00f6yle:<\/p>\n<ul>\n<li><strong>Alt alan ad\u0131:<\/strong> <code>mail.ornekfirma.com<\/code><\/li>\n<li><strong>G\u00f6nderen adresleri:<\/strong> <code>no-reply@mail.ornekfirma.com<\/code>, <code>billing@mail.ornekfirma.com<\/code>, <code>security@mail.ornekfirma.com<\/code><\/li>\n<li><strong>DNS kay\u0131tlar\u0131:<\/strong>\n<ul>\n<li>MX \u2192 Transactional MTA\u2019n\u0131z\u0131n host ad\u0131na i\u015faret eder<\/li>\n<li>SPF \u2192 Sadece transactional g\u00f6nderen IP veya servisleri i\u00e7erir<\/li>\n<li>DKIM \u2192 Bu alt alan i\u00e7in ayr\u0131 anahtar<\/li>\n<li>DMARC \u2192 <code>p=reject<\/code> veya en az\u0131ndan <code>p=quarantine<\/code><\/li>\n<li>PTR \u2192 Sunucu IP\u2019nizden <code>mail.ornekfirma.com<\/code>\u2019a do\u011fru reverse DNS<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Ayr\u0131ca, g\u00fcvenlik ve teslim edilebilirli\u011fi bir ad\u0131m \u00f6teye ta\u015f\u0131mak i\u00e7in <strong>MTA\u2011STS, TLS\u2011RPT ve DANE<\/strong> gibi modern protokolleri de devreye alabilirsiniz. Bu konuyu ayr\u0131nt\u0131l\u0131 anlatt\u0131\u011f\u0131m\u0131z <a href=\"https:\/\/www.dchost.com\/blog\/mta-sts-tls-rpt-ve-dane-tlsa-ile-smtp-guvenligi-teslim-edilebilirligi-ve-sifrelemeyi-nasil-guclendirirsin\/\">MTA\u2011STS, TLS\u2011RPT ve DANE\/TLSA ile SMTP g\u00fcvenli\u011fi rehberimizi<\/a> incelemenizde fayda var.<\/p>\n<p>WordPress veya WooCommerce tabanl\u0131 siteler kullan\u0131yorsan\u0131z, uygulama taraf\u0131nda da transactional e\u2011postay\u0131 d\u00fczg\u00fcn konfig\u00fcre etmek gerekir. Bunun i\u00e7in <a href=\"https:\/\/www.dchost.com\/blog\/wordpress-ve-woocommerce-icin-transactional-e-posta-altyapisi\/\">WordPress ve WooCommerce i\u00e7in transactional e\u2011posta altyap\u0131s\u0131<\/a> yaz\u0131m\u0131zda, SMTP ayarlar\u0131 ve kuyruk y\u00f6netimi gibi konulara pratik \u00f6rneklerle de\u011findik.<\/p>\n<h2><span id=\"Pazarlama_ve_Bulten_Epostalari_Icin_Ornek_Domain_ve_DNS_Stratejisi\">Pazarlama ve B\u00fclten E\u2011postalar\u0131 \u0130\u00e7in \u00d6rnek Domain ve DNS Stratejisi<\/span><\/h2>\n<p>Pazarlama taraf\u0131, hacim ve \u015fik\u00e2yet oranlar\u0131 nedeniyle itibar riskinin en y\u00fcksek oldu\u011fu aland\u0131r. Bu y\u00fczden \u00e7o\u011fu zaman <strong>ayr\u0131 bir alt alan<\/strong> hatta gerekirse ayr\u0131 bir domain kullanmak ak\u0131ll\u0131cad\u0131r.<\/p>\n<h3><span id=\"Pazarlama_icin_alt_alan_adi_ornegi\">Pazarlama i\u00e7in alt alan ad\u0131 \u00f6rne\u011fi<\/span><\/h3>\n<p>Senaryo:<\/p>\n<ul>\n<li><strong>Alt alan ad\u0131:<\/strong> <code>news.ornekfirma.com<\/code><\/li>\n<li><strong>G\u00f6nderen adresleri:<\/strong> <code>bulten@news.ornekfirma.com<\/code>, <code>kampanya@news.ornekfirma.com<\/code><\/li>\n<li><strong>DNS kay\u0131tlar\u0131:<\/strong>\n<ul>\n<li>MX \u2192 Pazarlama taraf\u0131 i\u00e7in kullan\u0131lan servis\/MTA<\/li>\n<li>SPF \u2192 Sadece b\u00fclten g\u00f6nderdi\u011finiz IP\/servisleri i\u00e7erir<\/li>\n<li>DKIM \u2192 Pazarlama i\u00e7in ayr\u0131 selector ve anahtar<\/li>\n<li>DMARC \u2192 Ba\u015flang\u0131\u00e7ta <code>p=none<\/code> + raporlama, zamanla <code>quarantine<\/code>\u2019e \u00e7ekilebilir<\/li>\n<li>Takip CNAME\u2019leri \u2192 <code>click.news.ornekfirma.com<\/code>, <code>img.news.ornekfirma.com<\/code><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Avantajlar:<\/p>\n<ul>\n<li>Transactional e\u2011posta alan\u0131n\u0131zdan tamamen ayr\u0131 bir itibar yolculu\u011funa sahiptir.<\/li>\n<li>Gerekirse pazarlama alan\u0131n\u0131z i\u00e7in kulland\u0131\u011f\u0131n\u0131z IP\u2019leri de\u011fi\u015ftirmek veya yeni IP \u0131s\u0131tmak (warming) kolayla\u015f\u0131r.<\/li>\n<li>Whitelist\/blacklist s\u00fcre\u00e7lerinde transactional trafi\u011fi etkilemeden hareket edebilirsiniz.<\/li>\n<\/ul>\n<h3><span id=\"Ayri_domain_ile_pazarlama\">Ayr\u0131 domain ile pazarlama<\/span><\/h3>\n<p>Daha agresif pazarlama yapan, farkl\u0131 \u00fclkeler i\u00e7in farkl\u0131 e\u2011posta stratejileri uygulayan b\u00fcy\u00fck yap\u0131larda, <code>ornekfirmamail.com<\/code> gibi <strong>tamamen ayr\u0131 bir domain<\/strong> de mant\u0131kl\u0131 olabilir. Bu durumda:<\/p>\n<ul>\n<li>Kullan\u0131c\u0131 g\u00fcvenini kaybetmemek i\u00e7in From ad\u0131nda ve i\u00e7erikte ana markay\u0131 a\u00e7\u0131k\u00e7a belirtmelisiniz.<\/li>\n<li>DMARC raporlar\u0131n\u0131 dikkatle izleyip, domain \u0131s\u0131nma (warming) s\u00fcrecini planl\u0131 y\u00fcr\u00fctmelisiniz.<\/li>\n<li>Yeni domainin ilk haftalar\u0131nda hacmi kademeli art\u0131rmal\u0131, ani y\u00fcksek hacimli kampanyalardan ka\u00e7\u0131nmal\u0131s\u0131n\u0131z.<\/li>\n<\/ul>\n<h2><span id=\"Hosting_ve_Altyapi_Tarafi_DCHost_ile_Pratik_Yaklasim\">Hosting ve Altyap\u0131 Taraf\u0131: DCHost ile Pratik Yakla\u015f\u0131m<\/span><\/h2>\n<p>DNS ve domain stratejisi kadar, bu mailleri hangi altyap\u0131dan g\u00f6nderdi\u011finiz de \u00f6nemli. DCHost olarak hem <a href=\"https:\/\/www.dchost.com\/tr\/web-hosting\">payla\u015f\u0131ml\u0131 hosting<\/a> hem de <a href=\"https:\/\/www.dchost.com\/tr\/vps\">VPS<\/a>\/dedicated senaryolar\u0131nda s\u0131k\u00e7a \u015fu mimarileri kuruyoruz:<\/p>\n<ul>\n<li><strong>Payla\u015f\u0131ml\u0131 hosting + ayr\u0131 subdomain:<\/strong> K\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in yeterli. cPanel \u00fczerinden SPF, DKIM ve DMARC kay\u0131tlar\u0131n\u0131 y\u00f6neterek, transactional\/pazarlama alt alanlar\u0131n\u0131z\u0131 ay\u0131rabilirsiniz.<\/li>\n<li><strong>VPS \u00fczerinde \u00f6zel MTA:<\/strong> Postfix + Dovecot + spam filtresi (\u00f6rne\u011fin rspamd) ile tam kontrol isteyen projeler i\u00e7in ideal. Ayr\u0131 IP havuzlar\u0131, farkl\u0131 subdomain\u2019ler ve geli\u015fmi\u015f loglama m\u00fcmk\u00fcnd\u00fcr.<\/li>\n<li><strong>Dedicated veya colocation ile y\u00fcksek hacimli g\u00f6nderim:<\/strong> Kendi IP bloklar\u0131n\u0131z ve karma\u015f\u0131k domain mimarileriyle \u00e7al\u0131\u015fan b\u00fcy\u00fck e\u2011ticaret ve SaaS projeleri i\u00e7in.<\/li>\n<\/ul>\n<p>VPS \u00fczerinde kendi posta sunucunuzu kurmak istiyorsan\u0131z, ad\u0131m ad\u0131m detaylar\u0131 <a href=\"https:\/\/www.dchost.com\/blog\/vpste-e-posta-sunucusu-kurulumu-postfix-dovecot-rspamd-ile-teslim-edilebilirlik-ve-ip-isitma-adim-adim\/\">VPS\u2019te e\u2011posta sunucusu kurulumu rehberimizde<\/a> anlatt\u0131k. Oradaki IP \u0131s\u0131tma ve teslim edilebilirlik ipu\u00e7lar\u0131, bu yaz\u0131da anlatt\u0131\u011f\u0131m\u0131z domain\/DNS stratejileriyle birlikte d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde \u00e7ok daha etkili sonu\u00e7 verir.<\/p>\n<h2><span id=\"Operasyonel_Ipuclari_Izleme_Loglar_ve_Itibar_Yonetimi\">Operasyonel \u0130pu\u00e7lar\u0131: \u0130zleme, Loglar ve \u0130tibar Y\u00f6netimi<\/span><\/h2>\n<p>Ayr\u0131 g\u00f6nderim alan\u0131 kullanmak tek ba\u015f\u0131na sihirli bir \u00e7\u00f6z\u00fcm de\u011fil; as\u0131l fark <strong>d\u00fczenli izleme ve ince ayar<\/strong> ile ortaya \u00e7\u0131kar. Dikkat etmeniz gereken ba\u015fl\u0131klar:<\/p>\n<ul>\n<li><strong>DMARC raporlar\u0131:<\/strong> Hangi IP\u2019ler sizin ad\u0131n\u0131za mail g\u00f6nderiyor, SPF\/DKIM uyumu nas\u0131l, kimler sizi taklit etmeye \u00e7al\u0131\u015f\u0131yor? Bu raporlar\u0131 d\u00fczenli analiz edin.<\/li>\n<li><strong>IP\/domain kara listeleri:<\/strong> Kritik listeleri (Spamhaus vb.) periyodik olarak kontrol edin, sorun varsa h\u0131zl\u0131ca aksiyon al\u0131n.<\/li>\n<li><strong>Geri d\u00f6n\u00fc\u015f (bounce) oranlar\u0131:<\/strong> Y\u00fcksek hard bounce oran\u0131, ya k\u00f6t\u00fc liste kalitesi ya da yanl\u0131\u015f DNS yap\u0131land\u0131rmas\u0131na i\u015faret eder.<\/li>\n<li><strong>Spam \u015fik\u00e2yet oranlar\u0131:<\/strong> \u00d6zellikle pazarlama alan\u0131n\u0131z i\u00e7in yak\u0131ndan takip edin; belirli bir e\u015fi\u011fin \u00fcst\u00fcne \u00e7\u0131karsa frekanslar\u0131 ve segmentasyonu yeniden g\u00f6zden ge\u00e7irin.<\/li>\n<\/ul>\n<p>Blacklist\u2019e d\u00fc\u015fme veya itibar kayb\u0131 ya\u015fad\u0131ysan\u0131z, <a href=\"https:\/\/www.dchost.com\/blog\/e-posta-itibarini-kurtarma-rehberi-blacklist-delisting-postmaster-araclari-ve-guvenli-ip-isitma-nasil-kurtarici-olur\/\">e\u2011posta itibar\u0131n\u0131 kurtarma rehberimizde<\/a> blacklist\u2019ten \u00e7\u0131kma, IP\/domain \u0131s\u0131tma ve Postmaster ara\u00e7lar\u0131n\u0131 kullanma s\u00fcre\u00e7lerini ayr\u0131nt\u0131l\u0131 \u015fekilde anlatt\u0131k. Ayr\u0131 g\u00f6nderim alanlar\u0131 sayesinde, bu t\u00fcr temizleme operasyonlar\u0131n\u0131 ana kurumsal domaininizi riske atmadan y\u00fcr\u00fctebilirsiniz.<\/p>\n<h2><span id=\"Sik_Yapilan_Hatalar_ve_Kacinma_Yollari\">S\u0131k Yap\u0131lan Hatalar ve Ka\u00e7\u0131nma Yollar\u0131<\/span><\/h2>\n<p>Ayr\u0131 g\u00f6nderim alan\u0131 kulland\u0131\u011f\u0131 h\u00e2lde h\u00e2l\u00e2 teslim sorunlar\u0131 ya\u015fayan projelerde en \u00e7ok g\u00f6rd\u00fc\u011f\u00fcm\u00fcz hatalar \u015funlar:<\/p>\n<ul>\n<li><strong>Wildcard SPF veya a\u015f\u0131r\u0131 geni\u015f yetkiler:<\/strong> <code>v=spf1 +a +mx +ip4:0.0.0.0\/0 ~all<\/code> gibi abart\u0131l\u0131 tan\u0131mlar, spoofing\u2019e davetiye \u00e7\u0131kar\u0131r ve itibar\u0131n\u0131z\u0131 bozar.<\/li>\n<li><strong>DMARC kayd\u0131 eksik veya p=none\u2019de b\u0131rak\u0131lm\u0131\u015f:<\/strong> Hi\u00e7 politika uygulamadan y\u0131llarca rapor toplamak, sald\u0131rganlara konfor alan\u0131 sunar.<\/li>\n<li><strong>PTR kayd\u0131 yanl\u0131\u015f veya eksik:<\/strong> IP\u2019niz bamba\u015fka bir hostname\u2019e i\u015faret ederken, HELO\/EHLO\u2019da farkl\u0131 bir isim kullanman\u0131z \u015f\u00fcphe \u00e7eker.<\/li>\n<li><strong>Transactional ve pazarlama i\u00e7in ayn\u0131 alt alan:<\/strong> <code>mail.ornekfirma.com<\/code>\u2019dan hem \u015fifre s\u0131f\u0131rlama hem de kampanya g\u00f6ndermek, ayr\u0131\u015ft\u0131rma stratejinizi zay\u0131flat\u0131r.<\/li>\n<li><strong>Yetersiz TLS ve g\u00fcvenlik ba\u015fl\u0131klar\u0131:<\/strong> Baz\u0131 al\u0131c\u0131lar art\u0131k TLS\u2019siz veya zay\u0131f \u015fifre tak\u0131ml\u0131 ba\u011flant\u0131lar\u0131 puan k\u0131rma sebebi say\u0131yor.<\/li>\n<\/ul>\n<p>Bu hatalar\u0131n bir k\u0131sm\u0131, DNS ve e\u2011posta do\u011frulamas\u0131n\u0131n temellerine h\u00e2kim olarak kolayca \u00f6nlenebilir. SPF, DKIM ve DMARC\u2019\u0131 teknik ama sade bir dille anlatt\u0131\u011f\u0131m\u0131z <a href=\"https:\/\/www.dchost.com\/blog\/spf-dkim-ve-dmarc-nedir-ozel-alan-adi-ile-e-posta-dogrulamasini-cpanel-ve-vpste-sifirdan-kurmak\/\">\u00f6zel alan ad\u0131 ile e\u2011posta do\u011frulama rehberimiz<\/a>, ayr\u0131 g\u00f6nderim alan\u0131 projelerine ba\u015flarken ba\u015fucu kayna\u011f\u0131n\u0131z olabilir.<\/p>\n<h2><span id=\"Sonuc_ve_Yol_Haritasi_Adim_Adim_Uygulanabilir_Plan\">Sonu\u00e7 ve Yol Haritas\u0131: Ad\u0131m Ad\u0131m Uygulanabilir Plan<\/span><\/h2>\n<p>\u00d6zetlemek gerekirse, sa\u011fl\u0131kl\u0131 bir e\u2011posta stratejisinin \u00fc\u00e7 temel aya\u011f\u0131 var: <strong>alan ad\u0131 mimarisi, DNS do\u011frulama kay\u0131tlar\u0131 ve bar\u0131nd\u0131rma (MTA) altyap\u0131s\u0131<\/strong>. Transactional ve pazarlama e\u2011postalar\u0131n\u0131 ayn\u0131 sepetten g\u00f6ndermek k\u0131sa vadede i\u015finizi kolayla\u015ft\u0131rsa da, b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fcz anda teslim sorunlar\u0131 ve itibar problemi olarak geri d\u00f6nme ihtimali \u00e7ok y\u00fcksek.<\/p>\n<p>DCHost olarak sahada g\u00f6rd\u00fc\u011f\u00fcm\u00fcz en pratik yol haritas\u0131 \u015fu \u015fekilde:<\/p>\n<ol>\n<li>Transactional ve pazarlama e\u2011postalar\u0131n\u0131z\u0131 net \u015fekilde ay\u0131r\u0131n.<\/li>\n<li>Her biri i\u00e7in ayr\u0131 bir alt alan (ve gerekirse ayr\u0131 domain) belirleyin.<\/li>\n<li>Her alt alan i\u00e7in SPF, DKIM, DMARC ve PTR kay\u0131tlar\u0131n\u0131 temizce kurun.<\/li>\n<li>K\u00fc\u00e7\u00fck hacimlerde payla\u015f\u0131ml\u0131 hosting, b\u00fcy\u00fcd\u00fck\u00e7e DCHost VPS veya dedicated \u00e7\u00f6z\u00fcmlerine ge\u00e7erek IP ve itibar \u00fczerinde daha fazla kontrol kazan\u0131n.<\/li>\n<li>DMARC raporlar\u0131, bounce oranlar\u0131 ve kara liste durumunu periyodik olarak izleyin; gerekirse itibar kurtarma ve IP\/domain \u0131s\u0131tma ad\u0131mlar\u0131n\u0131 devreye al\u0131n.<\/li>\n<\/ol>\n<p>E\u011fer altyap\u0131n\u0131zda bu ge\u00e7i\u015fi planlamak, yeni g\u00f6nderim alanlar\u0131n\u0131 devreye almak veya mevcut e\u2011posta trafi\u011finizi DCHost \u00fczerindeki daha kontroll\u00fc bir mimariye ta\u015f\u0131mak istiyorsan\u0131z, teknik ekibimizle birlikte somut bir plan \u00e7\u0131karmak i\u00e7in bizimle ileti\u015fime ge\u00e7ebilirsiniz. B\u00f6ylece sipari\u015f mailleriniz g\u00fcvenle ula\u015f\u0131rken, pazarlama kampanyalar\u0131n\u0131z\u0131 da daha cesurca kurgulayabilece\u011finiz sa\u011flam bir e\u2011posta temeli kurmu\u015f olursunuz.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>E\u2011posta teslim edilebilirli\u011fi bug\u00fcn h\u00e2l\u00e2 en \u00e7ok yanl\u0131\u015f anla\u015f\u0131lan konulardan biri. \u00c7o\u011fu i\u015fletme, t\u00fcm e\u2011postalar\u0131n\u0131 tek bir alan ad\u0131ndan ve tek bir IP\u2019den g\u00f6ndermeye devam ediyor; ta ki sipari\u015f mailleri m\u00fc\u015fteriye ula\u015fmamaya, kampanya b\u00fcltenleri topluca spam klas\u00f6r\u00fcne d\u00fc\u015fmeye ba\u015flayana kadar. Oysa do\u011fru kurgulanm\u0131\u015f bir ayr\u0131 g\u00f6nderim alan ad\u0131 ve DNS stratejisiyle, hem transactional (i\u015flem\/sistem) e\u2011postalar\u0131n\u0131z\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3509,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-3508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/posts\/3508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/comments?post=3508"}],"version-history":[{"count":0,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/posts\/3508\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/media\/3509"}],"wp:attachment":[{"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/media?parent=3508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/categories?post=3508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dchost.com\/blog\/wp-json\/wp\/v2\/tags?post=3508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}